New TV Commercial Launch
On November 22, 2004 there was a premiere screening of the new A Diamond Is Forever commercial, "Steps," directed by Stephen Daldry, at the Bryant Park Hotel in New York City. Many members of the press attended the event.

After the screening Dr. Annette Insdorf, director of undergraduate film studies at Columbia University, conducted a Q&A session with the Oscar-winning Daldry, who is famous for directing "The Hours" and "Billy Elliott." Daldry compared the two genres of commercial and film directing, stating that they are very similar. The 80-second version of "Steps" shown at the screening is a full 20 seconds longer than the one broadcasted nationwide starting November 22. Daldry said that he feels this longer version gives more space between the characters to develop their relationship.

Dr. Insdorf talked to Daldry about a variety of film topics. He mentioned the new project he is working on, "The Amazing Adventures of Kavalier and Clay," based on the novel by Michael Chabon. When questioned about his inspiration for directing, Daldry expressed that he has to feel passionately about a project in order to work on it.

Right Hand Ring Launch
Women of the world, raise your right hand… the A Diamond Is Forever 'Right Hand Ring' campaign officially launched last fall, reminding women that they have two hands. The trend has quickly caught on, especially on the Red Carpet. Stars like Sarah Jessica Parker, Jennifer Lopez, Debra Messing and Madonna have all been spotted wearing magnificent Right Hand Rings. To find the perfect Right Hand Ring for you click here.

Design Your Own Ring Launch
Adiamondisforever.com launched the revolutionary new “Design Your Own Ring” program in May of 2003. This updated program allows users to design both engagement rings and for the first time, three-stone rings. In addition to selecting stone shape and band metal, users can choose the carat weight of their diamonds and watch as they increase and decrease in size on the sliding scale. The possibilities are endless! Click here to begin designing.

As Advertised Section
Adiamondisforever.com now features our world famous advertising campaigns online. Our TV commercials and print ads are now at your fingertips. We’ve also included information on the gorgeous diamond jewelry featured, as well as a retailer locator. Click here to visit our “As Advertised” section.