{"id":286,"date":"2025-10-31T11:19:42","date_gmt":"2025-10-31T11:19:42","guid":{"rendered":"https:\/\/adiamondisforever.com\/en-in\/?p=286"},"modified":"2025-10-31T11:19:44","modified_gmt":"2025-10-31T11:19:44","slug":"de-beers-sparkling-soiree-at-frieze-london","status":"publish","type":"post","link":"https:\/\/adiamondisforever.com\/en-in\/style\/de-beers-sparkling-soiree-at-frieze-london\/","title":{"rendered":"A star-studded celebration of natural diamonds in London"},"content":{"rendered":"\n

October is when London\u2019s art world comes alive, with Frieze London taking centre stage. What better time, then, to celebrate nature\u2019s most exquisite work of art: the natural diamond. In honour of this timeless gem, De Beers Group curated an exclusive London experience for a select group of guests, designed to deepen their appreciation for the beauty and craft of natural diamonds. And let\u2019s just say\u2026 everyone sparkled.<\/p>\n\n\n\n

\n
\"Ananya
Ananya Panday takes a closer look at a rough diamond<\/figcaption><\/figure>\n\n\n\n
\"Rough
Rough diamonds on display<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

The experience unfolded in two parts. Guests first attended an intimate diamond masterclass at the De Beers headquarters in London, followed by the house\u2019s debut at Frieze Masters 2025, where an immersive installation titled Voyage Through the Diamond Realm<\/em> was unveiled.<\/p>\n\n\n\n

The guest list brought together familiar faces from the worlds of film, music and culture, including author and entrepreneur Twinkle Khanna, actor Ananya Panday, sitar maestro Anoushka Shankar, philanthropist and entrepreneur Sara Tendulkar, filmmaker Karan Johar, designers Rahul Mishra and Divya Bhatt Mishra, and Dubai-based entrepreneur and media personality Rosemin Madhavji, among others.<\/p>\n\n\n\n

\"Al
Al Cook, CEO, De Beers Group with Sandrine Conseiller, CEO, De Beers Brands, Ananya Panday, Twinkle Khanna, Shweta Harit, Global SVP, De Beers Group and Sara Tendulkar<\/figcaption><\/figure>\n\n\n\n

At the diamond masterclass, guests explored the journey of a natural diamond. They examined rough stones in their unique shapes and colours, before viewing an exceptional array of polished gems.<\/p>\n\n\n\n

\"Rahul
Divya Bhatt Mishra, Twinkle Khanna and Rahul Mishra at the masterclass <\/figcaption><\/figure>\n\n\n\n

Reflecting on the event, Ananya Panday said, \u201cThis experience made me view natural diamonds in a whole different light. Holding the rough diamonds up close was surreal \u2014 especially the 32-carat stone worth $2 million.\u201d Twinkle Khanna called it both grounding and awe-inspiring: \u201cIt\u2019s fascinating how something forged quietly in the depths of the Earth can emerge as a symbol of light, strength and beauty.\u201d<\/p>\n\n\n\n

\n
\"Ananya
Ananya Panday <\/figcaption><\/figure>\n\n\n\n
\"Karan
Karan Johar, Rosemin Madhavji, Sara Tendulkar & Shweta Harit<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

At Frieze Masters, Voyage Through the Diamond Realm<\/em> invited visitors on a poetic journey from the stars to the Earth, tracing the celestial origins and natural wonder of diamonds. The immersive installation combined visuals, sound and storytelling to illuminate the enduring beauty of each gem.<\/p>\n\n\n\n

Shweta Harit, Global SVP, De Beers Group said, \u201cAt De Beers, we\u2019ve always viewed natural diamonds as nature\u2019s finest works of art\u2026At Frieze Masters, our installation \u2018Voyage Through the Diamond Realm\u2019 brought this cosmic story to life, uniting the worlds of art and natural diamonds in a captivating experience. Because when art meets nature, brilliance finds its true form.\u201d<\/p>\n\n\n\n

\n
\"Nonita
Fashion veteran Nonita Kalra<\/figcaption><\/figure>\n\n\n\n
\"Ananya
Ananya Panday & Anoushka Shankar<\/figcaption><\/figure>\n\n\n\n
\"Twinkle
Twinkle Khanna<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Reflecting on the experience, Karan Johar said, \u201cIt was unlike anything I\u2019ve seen before. Surrounded by art and the authentic beauty of natural diamonds, I felt how deeply connected we are to the Earth\u2019s creativity. Every diamond held a story waiting to be told.\u201d<\/p>\n\n\n\n

More than a visit, the experience became a quiet meditation on eternity. In an age of the ephemeral, it was a reminder that some masterpieces are crafted not by artists, but by the Earth itself. And their brilliance endures for a lifetime.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

During Frieze Week, De Beers brought together celebrities, creatives and tastemakers for a series of luminous London events celebrating nature\u2019s most exquisite gems<\/p>\n","protected":false},"author":11,"featured_media":287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-style"],"acf":[],"yoast_head":"\nA Look at De Beers\u2019 Star-Studded Frieze London Soir\u00e9e - A Diamond is Forever - India<\/title>\n<meta name=\"description\" content=\"Inside De Beers\u2019 star-studded Frieze London celebration \u2014 a radiant celebration of art, diamonds and modern glamour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adiamondisforever.com\/en-in\/style\/de-beers-sparkling-soiree-at-frieze-london\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Look at De Beers\u2019 Star-Studded Frieze London Soir\u00e9e - 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