It shouldn\u2019t be so complicated to call a diamond a diamond. And yet, for years, the Indian jewellery and gemstone industry has operated in a grey area of language when it comes to natural diamonds and their man-made alternatives. In the absence of a unified terminology standard, consumers were left to decipher a fragmented landscape, where transparency was inconsistent and clarity about what truly constituted a diamond was far from guaranteed.<\/p>\n\n\n\n
That ambiguity may finally be coming to an end. In a significant move aimed at restoring clarity and consumer confidence, India has introduced a new national standard that draws a clear line between natural diamonds and their laboratory-created counterparts.<\/p>\n\n\n\n
Formally, this takes the shape of IS 19469:2025, introduced by the Bureau of Indian Standards (BIS). Based on (and modified from) the international benchmark ISO 18323:2015 \u2013 Jewellery: Consumer Confidence in the Diamond Industry, the standard establishes uniform terminology and disclosure requirements for diamonds and their alternatives across the Indian gem and jewellery sector.1<\/a><\/sup> In doing so, it addresses the long-standing use of inconsistent and often vague language, particularly across digital platforms and e-commerce channels.<\/p>\n\n\n\n As per the new mandate:2<\/a><\/sup><\/p>\n\n\n\n Several prominent Indian jewellers and industry bodies have welcomed the move, viewing it as a meaningful step towards greater transparency and consumer trust. The Natural Diamond Council (NDC), a global not-for-profit organisation dedicated to promoting and protecting the integrity of the natural diamond industry, has also expressed its support for the mandate.<\/p>\n\n\n\n While enforcement and adoption timelines will be phased in, the framework marks a decisive shift for the industry. It is a long-overdue step towards greater transparency and trust. After all, a diamond is both a financial and emotional investment, and consumers deserve complete clarity about what they are choosing.<\/p>\n\n\n\n Sources:<\/strong><\/p>\n\n\n The new BIS standard establishes clear distinctions between natural diamonds and laboratory-grown, human-made alternatives. Here’s what you need to know<\/p>\n","protected":false},"author":12,"featured_media":651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"[{\"content\":\"Indian Jeweller, BIS Notifies New Diamond Terminology Standard\",\"id\":\"b533070d-6dc3-4672-848c-80f0f9485681\"},{\"content\":\"The Economic Times, India\u2019s new diamond rule: Only a natural diamond can be called a diamond\",\"id\":\"3fe1f01d-b136-4e94-9839-c2d80ee333ba\"}]"},"categories":[4],"tags":[],"class_list":["post-652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education"],"acf":[],"yoast_head":"\n\n