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Seeing natural diamonds from a new perspective

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HOT RIGHT NOW

Desert diamonds: unveil a new palette of natural diamonds

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Inspired by the breath-taking hues of desert landscapes, desert diamonds showcase a spectrum of natural diamond colors…

SPOTLIGHT

The Louvre heist sparks reflection across the jewelry world

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As more details emerge about the heist,  jewelers share why the loss of the crown jewels feels personal and what it reveals about how we value craftsmanship today.

FEATURED

Christies Auction The Rainbow Collection Landscape 533 x 714px

FEATURED

Natural fancy-colored diamonds go under the hammer at Christie's second Magnificent Jewels auction in Geneva

WHAT WE'RE LOVING

Natural diamonds shine bright as Lily Allen, Erin O'Connor, Ananya Panday and the world of art gather at Frieze Masters Party

Ananya Panday at the De Beers Frieze Party 2025

Celebrities and collectors gathered at Frieze Masters as De Beers celebrated diamonds as nature’s ultimate work of art

LATEST

Toasty-hued gems that radiate warmth and self-expression – here's why Desert diamonds are our new obsession!

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Forget one-size-fits-all sparkle, the spectrum of Desert diamonds has something for every season

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A Diamond is Forever

@adiamondisforever

Discover the timeless beauty of natural diamonds
  • Calling all natural diamond girlies who enjoy the finer things in life. 

💎: @tacoriofficial @jadetrau @angelymartinezjewelry 

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #IfThisIsYourVibe #JewelryInspo #JewelryAesthetic
  • You are an original. One of one. Totally unique. Celebrate what makes you unlike anyone else — with #desertdiamonds in natural colors unlike anything else. 

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #DiamondJewelry #SelfLoveJourney
  • Blown away by a Desert diamond’s final form? True beauty is all about bringing your most authentic qualities to the surface. 

💎: @uniform_object

#ADiamondIsForever #NaturalDiamonds #desertdiamonds #NaturalDiamondRing #DiamondRing
  • #desertdiamonds for the people you love (yourself included). Which one are you adding to your wishlist?

💎: @ara_vartanian @annakerrjewels @boodles @williamwelstead_jewels @mccaulgoldsmiths @emilynixonjewellery 

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #GiftInspo #HolidayGiftGuide
  • Cue the drumroll as @tacoriofficial CEO Paul Tacorian reveals and tests @itskatesteinberg’s 3-carat perfect-cut natural diamond. More on Kate’s ring coming soon. 

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #Tacori #DiamondEngagementRing #CustomEngagementRing
  • @kindredlubeck’s biggest career milestone? Designing @taylorswift’s gorgeous elongated cushion-cut engagement ring. 💍

And with Sotheby’s Gem Drop, she has more to add to her list. Gemstone dealer-turned-friend Anup Jogani (@theraregemdealer) has nothing but praise for Kindred’s artistic vision and genuine personality. Stay tuned for more. 

#ADiamondIsForever #NaturalDiamonds #TaylorSwift #DiamondEngagementRing #OldMineCut #CushionCut  #CushionCutEngagementRing #desertdiamonds
Calling all natural diamond girlies who enjoy the finer things in life. 💎: @tacoriofficial @jadetrau @angelymartinezjewelry #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #IfThisIsYourVibe #JewelryInspo #JewelryAesthetic
1 day ago
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1/6
You are an original. One of one. Totally unique. Celebrate what makes you unlike anyone else — with #desertdiamonds in natural colors unlike anything else. #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #DiamondJewelry #SelfLoveJourney
1 day ago
View on Instagram |
2/6
Blown away by a Desert diamond’s final form? True beauty is all about bringing your most authentic qualities to the surface. 💎: @uniform_object #ADiamondIsForever #NaturalDiamonds #desertdiamonds #NaturalDiamondRing #DiamondRing
2 days ago
View on Instagram |
3/6
#desertdiamonds for the people you love (yourself included). Which one are you adding to your wishlist? 💎: @ara_vartanian @annakerrjewels @boodles @williamwelstead_jewels @mccaulgoldsmiths @emilynixonjewellery #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #GiftInspo #HolidayGiftGuide
3 days ago
View on Instagram |
4/6
Cue the drumroll as @tacoriofficial CEO Paul Tacorian reveals and tests @itskatesteinberg’s 3-carat perfect-cut natural diamond. More on Kate’s ring coming soon. #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #Tacori #DiamondEngagementRing #CustomEngagementRing
6 days ago
View on Instagram |
5/6
@kindredlubeck’s biggest career milestone? Designing @taylorswift’s gorgeous elongated cushion-cut engagement ring. 💍 And with Sotheby’s Gem Drop, she has more to add to her list. Gemstone dealer-turned-friend Anup Jogani (@theraregemdealer) has nothing but praise for Kindred’s artistic vision and genuine personality. Stay tuned for more. #ADiamondIsForever #NaturalDiamonds #TaylorSwift #DiamondEngagementRing #OldMineCut #CushionCut #CushionCutEngagementRing #desertdiamonds
1 week ago
View on Instagram |
6/6