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Seeing natural diamonds from a new perspective

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Desert diamonds: unveil a new palette of natural diamonds

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Inspired by the breath-taking hues of desert landscapes, desert diamonds showcase a spectrum of natural diamond colors…

SPOTLIGHT

The Louvre heist sparks reflection across the jewelry world

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As more details emerge about the heist,  jewelers share why the loss of the crown jewels feels personal and what it reveals about how we value craftsmanship today.

FEATURED

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FEATURED

Natural fancy-colored diamonds go under the hammer at Christie's second Magnificent Jewels auction in Geneva

WHAT WE'RE LOVING

Natural diamonds shine bright as Lily Allen, Erin O'Connor, Ananya Panday and the world of art gather at Frieze Masters Party

Ananya Panday at the De Beers Frieze Party 2025

Celebrities and collectors gathered at Frieze Masters as De Beers celebrated diamonds as nature’s ultimate work of art

LATEST

Toasty-hued gems that radiate warmth and self-expression – here's why Desert diamonds are our new obsession!

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Forget one-size-fits-all sparkle, the spectrum of Desert diamonds has something for every season

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A Diamond is Forever

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Discover the timeless beauty of natural diamonds
  • @keyamour Founder Dana Kiyomura on why antique natural diamonds are the ultimate sustainable “recycle flex.” Stay tuned for more. 

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #AntiqueDiamonds #AntiqueJewelry #AntiqueJewelryCollector
  • Good things come in threes, and this Desert diamond trio’s serving looks. Which one’s your pick? 

#desertdiamonds #ADiamondIsForever #NaturalDiamonds #DiamondBracelets #DiamondNecklace #DiamondPendant
  • Stands out without trying, embodies quiet confidence, wears desert diamonds in whiskey tones. 

💎: @harwellgodfrey @levian_jewelry @atticgold

#ADiamondIsForever #NaturalDiamonds #DiamondRings #DiamondEarrings #DiamondNecklace #DesertDiamonds
  • Feeling the warmth of forever, sealed with #desertdiamonds in radiant champagnes and deep ambers. 

#ADiamondIsForever #NaturalDiamonds #DiamondBracelet #DiamondEngagementRing #EngagementRingInspo
  • Zoom out to see the range within. Which Desert diamond best captures your current vibe?

#desertdiamonds #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry
  • Want to make a lasting first impression? Wear @juliachafe’s #desertdiamonds choker. 😉 Hear how she designed her ombré natural diamond duo to match anyone’s aesthetic. 

#ADiamondIsForever #NaturalDiamonds #DiamondNecklace #DiamondEarrings #DiamondHoops
@keyamour Founder Dana Kiyomura on why antique natural diamonds are the ultimate sustainable “recycle flex.” Stay tuned for more. #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #AntiqueDiamonds #AntiqueJewelry #AntiqueJewelryCollector
2 days ago
View on Instagram |
1/6
Good things come in threes, and this Desert diamond trio’s serving looks. Which one’s your pick? 

#desertdiamonds #ADiamondIsForever #NaturalDiamonds #DiamondBracelets #DiamondNecklace #DiamondPendant
Good things come in threes, and this Desert diamond trio’s serving looks. Which one’s your pick? #desertdiamonds #ADiamondIsForever #NaturalDiamonds #DiamondBracelets #DiamondNecklace #DiamondPendant
6 days ago
View on Instagram |
2/6
Stands out without trying, embodies quiet confidence, wears desert diamonds in whiskey tones. 💎: @harwellgodfrey @levian_jewelry @atticgold #ADiamondIsForever #NaturalDiamonds #DiamondRings #DiamondEarrings #DiamondNecklace #DesertDiamonds
1 week ago
View on Instagram |
3/6
Feeling the warmth of forever, sealed with #desertdiamonds in radiant champagnes and deep ambers. #ADiamondIsForever #NaturalDiamonds #DiamondBracelet #DiamondEngagementRing #EngagementRingInspo
1 week ago
View on Instagram |
4/6
Zoom out to see the range within. Which Desert diamond best captures your current vibe? #desertdiamonds #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry
1 week ago
View on Instagram |
5/6
Want to make a lasting first impression? Wear @juliachafe’s #desertdiamonds choker. 😉 Hear how she designed her ombré natural diamond duo to match anyone’s aesthetic. #ADiamondIsForever #NaturalDiamonds #DiamondNecklace #DiamondEarrings #DiamondHoops
1 week ago
View on Instagram |
6/6