ADIF Mobile Homepage Hero

The wonder of natural diamonds

Seeing natural diamonds from a new perspective

Scroll down

HOT RIGHT NOW

Desert diamonds: unveil a new palette of natural diamonds

Preview image for the YouTube video hDWjlZ0ec9A

Inspired by the breath-taking hues of desert landscapes, desert diamonds showcase a spectrum of natural diamond colors…

Find your Desert diamond shade

Olive hand on orange background with ombre of cut desert diamonds
About diamonds

Why Desert diamonds are our new obsession: ultra-personal quiet luxury

Jordyn Ross | 5 min read

SPOTLIGHT

Natural diamonds are the defining detail of award season’s first week

BFA and Gothams Lead Image 1600 x 675px 1

ASAP Rocky, Lily Allen, Colman Domingo and Anok Yai lit up the British Fashion Awards and Gotham Awards with fresh, modern takes on natural-diamond styling.

FEATURED

Replica of Florentine diamond

FEATURED

The Florentine diamond: the jewelry world’s biggest mystery is finally revealed

WHAT WE'RE LOVING

10 royal and celebrity proposals that captivated the world

Kate and William engagement natural diamonds and sapphires

See how the world’s most famous couples turned ‘Will you marry me?’ into cultural milestones, with dazzling natural diamond rings at the center

WHAT WE'RE LOVING

Doja Cat sparkles in Desert diamonds in her new video, Gorgeous

Doja Cat in diamond earrings

She keeps it juicy: Doja Cat is wearing our favorite warm-hued gems (hello, champagne and ochre!) in the video for her new single, Gorgeous, which is taken from her just-released fifth studio album.

LATEST

Toasty-hued gems that radiate warmth and self-expression – here’s why Desert diamonds are our new obsession

Lead Image 1600 x 675px

Forget one-size-fits-all sparkle, the spectrum of Desert diamonds has something for every season

In style

Olive hand on orange background with ombre of cut desert diamonds

In style

Toasty-hued gems that radiate warmth and self-expression – here’s why Desert diamonds are our new obsession

Latest

Taylor Swift’s engagement ring puts old mine cuts back in the spotlight

Taylor Swift and Travis Kelce get engaged

Taylor Swift’s jaw-dropping engagement ring from Kansas City Chiefs star Travis Kelce showcases the vintage diamond cut in yellow gold bezel setting

Hot right now

Doja Cat sparkles in Desert diamonds in her new video, Gorgeous

Doja Cat in diamond earrings

She keeps it juicy: Doja Cat is wearing our favorite warm-hued gems (hello, champagne and ochre!) in the video for her new single, Gorgeous, which is taken from her just-released fifth studio album.

Discover

Follow us on social

@adiamondisforever

A Diamond is Forever

@adiamondisforever

Discover the timeless beauty of natural diamonds
  • The masterfully witty singer-songwriter @lilyallen makes a statement in Desert diamonds high jewelry by @moussaieffjewellers at The #FashionAwards in London.

#Desertdiamonds
  • Ideal holiday plans: wearing #desertdiamonds and cozying up by the fire with your forever person.

#ADiamondIsForever #NaturalDiamonds #DiamondEngagementRing #EngagementRing #EngagementRingInspo
  • The kind of sparkle you inherit from your role models? Easily your most prized possession. 

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #HeirloomJewelry #AntiqueJewelry
  • #desertdiamonds are iconic for a reason. @kindredlubeck & Anup Jogani (@theraregemdealer) share why they’re drawn to these warm-toned natural beauties. 

#ADiamondIsForever #NaturalDiamonds #TaylorSwift #DiamondRing #NaturalDiamondRing
  • The beginning of forever, promised with sunlit white #desertdiamonds. 

#ADiamondIsForever #NaturalDiamonds #DiamondEngagementRing #EngagementRing #EngagementRingInspo
  • Forever head over heels over @juliachafe’s #desertdiamonds choker and hoops.

#ADiamondIsForever #NaturalDiamonds #DiamondNecklace #DiamondEarrings
The masterfully witty singer-songwriter @lilyallen makes a statement in Desert diamonds high jewelry by @moussaieffjewellers at The #FashionAwards in London.

#Desertdiamonds
The masterfully witty singer-songwriter @lilyallen makes a statement in Desert diamonds high jewelry by @moussaieffjewellers at The #FashionAwards in London.

#Desertdiamonds
The masterfully witty singer-songwriter @lilyallen makes a statement in Desert diamonds high jewelry by @moussaieffjewellers at The #FashionAwards in London.

#Desertdiamonds
The masterfully witty singer-songwriter @lilyallen makes a statement in Desert diamonds high jewelry by @moussaieffjewellers at The #FashionAwards in London. #Desertdiamonds
17 hours ago
View on Instagram |
1/6
Ideal holiday plans: wearing #desertdiamonds and cozying up by the fire with your forever person. #ADiamondIsForever #NaturalDiamonds #DiamondEngagementRing #EngagementRing #EngagementRingInspo
21 hours ago
View on Instagram |
2/6
The kind of sparkle you inherit from your role models? Easily your most prized possession. 

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #HeirloomJewelry #AntiqueJewelry
The kind of sparkle you inherit from your role models? Easily your most prized possession. 

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #HeirloomJewelry #AntiqueJewelry
The kind of sparkle you inherit from your role models? Easily your most prized possession. 

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #HeirloomJewelry #AntiqueJewelry
The kind of sparkle you inherit from your role models? Easily your most prized possession. 

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #HeirloomJewelry #AntiqueJewelry
The kind of sparkle you inherit from your role models? Easily your most prized possession. 

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #HeirloomJewelry #AntiqueJewelry
The kind of sparkle you inherit from your role models? Easily your most prized possession. 

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #HeirloomJewelry #AntiqueJewelry
The kind of sparkle you inherit from your role models? Easily your most prized possession. #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #HeirloomJewelry #AntiqueJewelry
5 days ago
View on Instagram |
3/6
#desertdiamonds are iconic for a reason. @kindredlubeck & Anup Jogani (@theraregemdealer) share why they’re drawn to these warm-toned natural beauties. #ADiamondIsForever #NaturalDiamonds #TaylorSwift #DiamondRing #NaturalDiamondRing
6 days ago
View on Instagram |
4/6
The beginning of forever, promised with sunlit white #desertdiamonds. #ADiamondIsForever #NaturalDiamonds #DiamondEngagementRing #EngagementRing #EngagementRingInspo
7 days ago
View on Instagram |
5/6
Forever head over heels over @juliachafe’s #desertdiamonds choker and hoops. #ADiamondIsForever #NaturalDiamonds #DiamondNecklace #DiamondEarrings
1 week ago
View on Instagram |
6/6