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The wonder of natural diamonds

Seeing natural diamonds from a new perspective

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Find your Desert diamond shade

Olive hand on orange background with ombre of cut desert diamonds
About diamonds

Why Desert diamonds are our new obsession: ultra-personal quiet luxury

Jordyn Ross | 5 min read

HOT RIGHT NOW

Desert diamonds: unveil a new palette of natural diamonds

Preview image for the YouTube video hDWjlZ0ec9A

Inspired by the breath-taking hues of desert landscapes, desert diamonds showcase a spectrum of natural diamond colors…

SPOTLIGHT

Natural diamonds are the defining detail of award season’s first week

BFA and Gothams Lead Image 1600 x 675px 1

ASAP Rocky, Lily Allen, Colman Domingo and Anok Yai lit up the British Fashion Awards and Gotham Awards with fresh, modern takes on natural-diamond styling.

FEATURED

Replica of Florentine diamond

FEATURED

The Florentine diamond: the jewelry world’s biggest mystery is finally revealed

WHAT WE'RE LOVING

10 royal and celebrity proposals that captivated the world

Kate and William engagement natural diamonds and sapphires

See how the world’s most famous couples turned ‘Will you marry me?’ into cultural milestones, with dazzling natural diamond rings at the center

WHAT WE'RE LOVING

Doja Cat sparkles in Desert diamonds in her new video, Gorgeous

Doja Cat in diamond earrings

She keeps it juicy: Doja Cat is wearing our favorite warm-hued gems (hello, champagne and ochre!) in the video for her new single, Gorgeous, which is taken from her just-released fifth studio album.

LATEST

Toasty-hued gems that radiate warmth and self-expression – here’s why Desert diamonds are our new obsession

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Forget one-size-fits-all sparkle, the spectrum of Desert diamonds has something for every season

In style

Olive hand on orange background with ombre of cut desert diamonds

In style

Toasty-hued gems that radiate warmth and self-expression – here’s why Desert diamonds are our new obsession

Latest

Taylor Swift’s engagement ring puts old mine cuts back in the spotlight

Taylor Swift and Travis Kelce get engaged

Taylor Swift’s jaw-dropping engagement ring from Kansas City Chiefs star Travis Kelce showcases the vintage diamond cut in yellow gold bezel setting

Hot right now

Doja Cat sparkles in Desert diamonds in her new video, Gorgeous

Doja Cat in diamond earrings

She keeps it juicy: Doja Cat is wearing our favorite warm-hued gems (hello, champagne and ochre!) in the video for her new single, Gorgeous, which is taken from her just-released fifth studio album.

Discover

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A Diamond is Forever

@adiamondisforever

Discover the timeless beauty of natural diamonds
  • The always chic Allison Williams joined A Diamond Is Forever to celebrate #desertdiamonds and #shopnatural with The Cut (β€˜cut’ is actually one of the 4 C’s) πŸ˜πŸ’Ž

πŸ“Έ: VOX/Alyssa Ringler, Getty Images/Ilya Savenok
  • Time to design! @tacoriofficial Co-Owner & Head of Design Nadine Tacorian and @itskatesteinberg personalize Kate’s natural diamond engagement ring.

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #Tacori #DiamondEngagementRing #CustomEngagementRing
  • Taking over the Fashion Awards with @ly.as and @lea.ogunlamiπŸ’Ž

Check out the first episode of β€œA Diamond is … β€œ our unmissable, glamorous new series on Youtube. Featuring an exclusive GRWM for The Fashion Awards 2025 with Lyas.

Head to the link in bio to watch the whole episode.

#ADiamondIsForever #NaturalDiamonds #DiamondRing #DiamondEarrings #FashionAwards #Desertdiamonds
  • All I want for the holidays is to celebrate natural Desert diamonds and the launch of Shop Natural Day on 12/6 with our partner @thecut. Link in bio for more!

πŸ’Ž: @maggisimpkins @matturijewellery @mateonewyork

πŸ“Έ : @alyssaringler (VOX), @illysava (Getty Images)

#ADiamondIsForever #NaturalDiamonds #DiamondRing #DiamondEarrings #TheCut #Desertdiamonds
  • A behind-the-scenes look at the effortlessly cool Jessie Buckley in #naturaldiamonds by @leightonjewels, styled by @daniellegoldberg for @thegotham

#ADiamondIsForever #Desertdiamonds #DiamondRing #DiamondEarrings
  • #desertdiamonds attest to how good things take time. The more you pour into yourself, the brighter you glow.

πŸ’Ž: @kayjewelers 

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondRing #DiamondRing
The always chic Allison Williams joined A Diamond Is Forever to celebrate #desertdiamonds and #shopnatural with The Cut (β€˜cut’ is actually one of the 4 C’s) πŸ˜πŸ’Ž

πŸ“Έ: VOX/Alyssa Ringler, Getty Images/Ilya Savenok
The always chic Allison Williams joined A Diamond Is Forever to celebrate #desertdiamonds and #shopnatural with The Cut (β€˜cut’ is actually one of the 4 C’s) πŸ˜πŸ’Ž

πŸ“Έ: VOX/Alyssa Ringler, Getty Images/Ilya Savenok
The always chic Allison Williams joined A Diamond Is Forever to celebrate #desertdiamonds and #shopnatural with The Cut (β€˜cut’ is actually one of the 4 C’s) πŸ˜πŸ’Ž

πŸ“Έ: VOX/Alyssa Ringler, Getty Images/Ilya Savenok
The always chic Allison Williams joined A Diamond Is Forever to celebrate #desertdiamonds and #shopnatural with The Cut (β€˜cut’ is actually one of the 4 C’s) πŸ˜πŸ’Ž

πŸ“Έ: VOX/Alyssa Ringler, Getty Images/Ilya Savenok
The always chic Allison Williams joined A Diamond Is Forever to celebrate #desertdiamonds and #shopnatural with The Cut (β€˜cut’ is actually one of the 4 C’s) πŸ˜πŸ’Ž

πŸ“Έ: VOX/Alyssa Ringler, Getty Images/Ilya Savenok
The always chic Allison Williams joined A Diamond Is Forever to celebrate #desertdiamonds and #shopnatural with The Cut (β€˜cut’ is actually one of the 4 C’s) πŸ˜πŸ’Ž πŸ“Έ: VOX/Alyssa Ringler, Getty Images/Ilya Savenok
21 hours ago
View on Instagram |
1/6
Time to design! @tacoriofficial Co-Owner & Head of Design Nadine Tacorian and @itskatesteinberg personalize Kate’s natural diamond engagement ring. #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #Tacori #DiamondEngagementRing #CustomEngagementRing
1 day ago
View on Instagram |
2/6
Taking over the Fashion Awards with @ly.as and @lea.ogunlamiπŸ’Ž Check out the first episode of β€œA Diamond is … β€œ our unmissable, glamorous new series on Youtube. Featuring an exclusive GRWM for The Fashion Awards 2025 with Lyas. Head to the link in bio to watch the whole episode. #ADiamondIsForever #NaturalDiamonds #DiamondRing #DiamondEarrings #FashionAwards #Desertdiamonds
1 day ago
View on Instagram |
3/6
All I want for the holidays is to celebrate natural Desert diamonds and the launch of Shop Natural Day on 12/6 with our partner @thecut. Link in bio for more!

πŸ’Ž: @maggisimpkins @matturijewellery @mateonewyork

πŸ“Έ : @alyssaringler (VOX), @illysava (Getty Images)

#ADiamondIsForever #NaturalDiamonds #DiamondRing #DiamondEarrings #TheCut #Desertdiamonds
All I want for the holidays is to celebrate natural Desert diamonds and the launch of Shop Natural Day on 12/6 with our partner @thecut. Link in bio for more!

πŸ’Ž: @maggisimpkins @matturijewellery @mateonewyork

πŸ“Έ : @alyssaringler (VOX), @illysava (Getty Images)

#ADiamondIsForever #NaturalDiamonds #DiamondRing #DiamondEarrings #TheCut #Desertdiamonds
All I want for the holidays is to celebrate natural Desert diamonds and the launch of Shop Natural Day on 12/6 with our partner @thecut. Link in bio for more!

πŸ’Ž: @maggisimpkins @matturijewellery @mateonewyork

πŸ“Έ : @alyssaringler (VOX), @illysava (Getty Images)

#ADiamondIsForever #NaturalDiamonds #DiamondRing #DiamondEarrings #TheCut #Desertdiamonds
All I want for the holidays is to celebrate natural Desert diamonds and the launch of Shop Natural Day on 12/6 with our partner @thecut. Link in bio for more!

πŸ’Ž: @maggisimpkins @matturijewellery @mateonewyork

πŸ“Έ : @alyssaringler (VOX), @illysava (Getty Images)

#ADiamondIsForever #NaturalDiamonds #DiamondRing #DiamondEarrings #TheCut #Desertdiamonds
All I want for the holidays is to celebrate natural Desert diamonds and the launch of Shop Natural Day on 12/6 with our partner @thecut. Link in bio for more!

πŸ’Ž: @maggisimpkins @matturijewellery @mateonewyork

πŸ“Έ : @alyssaringler (VOX), @illysava (Getty Images)

#ADiamondIsForever #NaturalDiamonds #DiamondRing #DiamondEarrings #TheCut #Desertdiamonds
All I want for the holidays is to celebrate natural Desert diamonds and the launch of Shop Natural Day on 12/6 with our partner @thecut. Link in bio for more!

πŸ’Ž: @maggisimpkins @matturijewellery @mateonewyork

πŸ“Έ : @alyssaringler (VOX), @illysava (Getty Images)

#ADiamondIsForever #NaturalDiamonds #DiamondRing #DiamondEarrings #TheCut #Desertdiamonds
All I want for the holidays is to celebrate natural Desert diamonds and the launch of Shop Natural Day on 12/6 with our partner @thecut. Link in bio for more!

πŸ’Ž: @maggisimpkins @matturijewellery @mateonewyork

πŸ“Έ : @alyssaringler (VOX), @illysava (Getty Images)

#ADiamondIsForever #NaturalDiamonds #DiamondRing #DiamondEarrings #TheCut #Desertdiamonds
All I want for the holidays is to celebrate natural Desert diamonds and the launch of Shop Natural Day on 12/6 with our partner @thecut. Link in bio for more!

πŸ’Ž: @maggisimpkins @matturijewellery @mateonewyork

πŸ“Έ : @alyssaringler (VOX), @illysava (Getty Images)

#ADiamondIsForever #NaturalDiamonds #DiamondRing #DiamondEarrings #TheCut #Desertdiamonds
All I want for the holidays is to celebrate natural Desert diamonds and the launch of Shop Natural Day on 12/6 with our partner @thecut. Link in bio for more!

πŸ’Ž: @maggisimpkins @matturijewellery @mateonewyork

πŸ“Έ : @alyssaringler (VOX), @illysava (Getty Images)

#ADiamondIsForever #NaturalDiamonds #DiamondRing #DiamondEarrings #TheCut #Desertdiamonds
All I want for the holidays is to celebrate natural Desert diamonds and the launch of Shop Natural Day on 12/6 with our partner @thecut. Link in bio for more! πŸ’Ž: @maggisimpkins @matturijewellery @mateonewyork πŸ“Έ : @alyssaringler (VOX), @illysava (Getty Images) #ADiamondIsForever #NaturalDiamonds #DiamondRing #DiamondEarrings #TheCut #Desertdiamonds
2 days ago
View on Instagram |
4/6
A behind-the-scenes look at the effortlessly cool Jessie Buckley in #naturaldiamonds by @leightonjewels, styled by @daniellegoldberg for @thegotham

#ADiamondIsForever #Desertdiamonds #DiamondRing #DiamondEarrings
A behind-the-scenes look at the effortlessly cool Jessie Buckley in #naturaldiamonds by @leightonjewels, styled by @daniellegoldberg for @thegotham

#ADiamondIsForever #Desertdiamonds #DiamondRing #DiamondEarrings
A behind-the-scenes look at the effortlessly cool Jessie Buckley in #naturaldiamonds by @leightonjewels, styled by @daniellegoldberg for @thegotham

#ADiamondIsForever #Desertdiamonds #DiamondRing #DiamondEarrings
A behind-the-scenes look at the effortlessly cool Jessie Buckley in #naturaldiamonds by @leightonjewels, styled by @daniellegoldberg for @thegotham

#ADiamondIsForever #Desertdiamonds #DiamondRing #DiamondEarrings
A behind-the-scenes look at the effortlessly cool Jessie Buckley in #naturaldiamonds by @leightonjewels, styled by @daniellegoldberg for @thegotham

#ADiamondIsForever #Desertdiamonds #DiamondRing #DiamondEarrings
A behind-the-scenes look at the effortlessly cool Jessie Buckley in #naturaldiamonds by @leightonjewels, styled by @daniellegoldberg for @thegotham #ADiamondIsForever #Desertdiamonds #DiamondRing #DiamondEarrings
2 days ago
View on Instagram |
5/6
#desertdiamonds attest to how good things take time. The more you pour into yourself, the brighter you glow. πŸ’Ž: @kayjewelers #ADiamondIsForever #NaturalDiamonds #NaturalDiamondRing #DiamondRing
2 days ago
View on Instagram |
6/6