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Seeing natural diamonds from a new perspective

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HOT RIGHT NOW

Desert diamonds: unveil a new palette of natural diamonds

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Inspired by the breath-taking hues of desert landscapes, desert diamonds showcase a spectrum of natural diamond colors…

SPOTLIGHT

Natural diamonds take over Frieze Masters in London

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Celebrate natural diamonds at Frieze Masters as De Beers invites you into an immersive experience like never before.

FEATURED

Taylor Swift The Life of a Showgirl artwork

FEATURED

Taylor Swift wears Desert diamonds on her new album cover, The Life of a Showgirl

WHAT WE'RE LOVING

Julia Fox, Lucky Blue Smith, Ciara shine bright at the Desert diamond launch party

Julia Fox peruses the beautiful Desert diamonds while wearing a Munnu The Gem Palace ring

Friends of A Diamond is Forever gathered at ARTECHOUSE in New York City to celebrate Desert diamonds.

LATEST

Toasty-hued gems that radiate warmth and self-expression – here's why Desert diamonds are our new obsession!

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Forget one-size-fits-all sparkle, the spectrum of Desert diamonds has something for every season

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A Diamond is Forever

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Discover the timeless beauty of natural diamonds
  • Voyage through the Diamond Realm: A Natural Diamond Experience.

The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds.

This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces.

Head to @friezeofficial for more details.
  • If anyone can do it all in the jewelry industry, it’s @juliachafe. Hear the vision behind her natural ombré #desertdiamonds choker and hoops. Stay tuned for more. 

#ADiamondIsForever #NaturalDiamonds #DiamondNecklace #DiamondEarrings #OldMineCut
  • When you fall in love with the desert and all its unexpected colors and hues… #desertdiamonds

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #FallFashion
  • Starting tomorrow, from October 15th through the 19th, natural diamonds will take over Frieze Masters in London. “Voyage through the Diamond Realm” is an immersive De Beers exhibition that unearths the journey of natural diamonds — from their captivating origins to eventual discovery across rivers, deserts, and ice. Head to @friezeofficial for more details.

#desertdiamonds #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry
  • For @keyamour Founder Dana Kiyomura, intuition is key when examining antique natural diamond jewelry. More on her journey coming soon.

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #AntiqueDiamonds #AntiqueJewelry #AntiqueJewelryCollector
  • @neillanecouture on the alchemy of #desertdiamonds and how their warm hues evoke something deep within our souls.

💎: @kayjewelers @signetjewelers @levian_jewelry

#ADiamondIsForever #NaturalDiamonds #DiamondRings #DiamondBracelets #DiamondEarrings #DiamondNecklaces #NeilLane
Voyage through the Diamond Realm: A Natural Diamond Experience.

The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds.

This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces.

Head to @friezeofficial for more details.
Voyage through the Diamond Realm: A Natural Diamond Experience.

The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds.

This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces.

Head to @friezeofficial for more details.
Voyage through the Diamond Realm: A Natural Diamond Experience.

The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds.

This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces.

Head to @friezeofficial for more details.
Voyage through the Diamond Realm: A Natural Diamond Experience.

The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds.

This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces.

Head to @friezeofficial for more details.
Voyage through the Diamond Realm: A Natural Diamond Experience.

The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds.

This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces.

Head to @friezeofficial for more details.
Voyage through the Diamond Realm: A Natural Diamond Experience.

The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds.

This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces.

Head to @friezeofficial for more details.
Voyage through the Diamond Realm: A Natural Diamond Experience.

The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds.

This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces.

Head to @friezeofficial for more details.
Voyage through the Diamond Realm: A Natural Diamond Experience.

The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds.

This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces.

Head to @friezeofficial for more details.
Voyage through the Diamond Realm: A Natural Diamond Experience.

The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds.

This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces.

Head to @friezeofficial for more details.
Voyage through the Diamond Realm: A Natural Diamond Experience.

The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds.

This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces.

Head to @friezeofficial for more details.
Voyage through the Diamond Realm: A Natural Diamond Experience.

The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds.

This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces.

Head to @friezeofficial for more details.
Voyage through the Diamond Realm: A Natural Diamond Experience.

The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds.

This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces.

Head to @friezeofficial for more details.
Voyage through the Diamond Realm: A Natural Diamond Experience.

The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds.

This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces.

Head to @friezeofficial for more details.
Voyage through the Diamond Realm: A Natural Diamond Experience.

The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds.

This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces.

Head to @friezeofficial for more details.
Voyage through the Diamond Realm: A Natural Diamond Experience.

The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds.

This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces.

Head to @friezeofficial for more details.
Voyage through the Diamond Realm: A Natural Diamond Experience.

The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds.

This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces.

Head to @friezeofficial for more details.
Voyage through the Diamond Realm: A Natural Diamond Experience. The worlds of art, fashion, culture, and jewelry came together at Frieze Masters on Wednesday, October 15, to celebrate Voyage through the Diamond Realm - a unique experience tracing the mythical origins of natural diamonds. This immersive journey takes visitors through the story of natural diamonds - from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts, and ice. Revered as symbols of power, strength, and true love, natural diamonds endure as nature’s timeless masterpieces. Head to @friezeofficial for more details.
10 hours ago
View on Instagram |
1/6
If anyone can do it all in the jewelry industry, it’s @juliachafe. Hear the vision behind her natural ombré #desertdiamonds choker and hoops. Stay tuned for more. #ADiamondIsForever #NaturalDiamonds #DiamondNecklace #DiamondEarrings #OldMineCut
12 hours ago
View on Instagram |
2/6
When you fall in love with the desert and all its unexpected colors and hues… #desertdiamonds #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #FallFashion
2 days ago
View on Instagram |
3/6
Starting tomorrow, from October 15th through the 19th, natural diamonds will take over Frieze Masters in London. “Voyage through the Diamond Realm” is an immersive De Beers exhibition that unearths the journey of natural diamonds — from their captivating origins to eventual discovery across rivers, deserts, and ice. Head to @friezeofficial for more details. #desertdiamonds #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry
2 days ago
View on Instagram |
4/6
For @keyamour Founder Dana Kiyomura, intuition is key when examining antique natural diamond jewelry. More on her journey coming soon. #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #AntiqueDiamonds #AntiqueJewelry #AntiqueJewelryCollector
4 days ago
View on Instagram |
5/6
@neillanecouture on the alchemy of #desertdiamonds and how their warm hues evoke something deep within our souls. 💎: @kayjewelers @signetjewelers @levian_jewelry #ADiamondIsForever #NaturalDiamonds #DiamondRings #DiamondBracelets #DiamondEarrings #DiamondNecklaces #NeilLane
6 days ago
View on Instagram |
6/6