The wonder of natural diamonds
Seeing natural diamonds from a new perspective
Jewelry's hottest trend: Desert diamonds
HOT RIGHT NOW
Desert diamonds: unveil a new palette of natural diamonds
Inspired by the breath-taking hues of desert landscapes, desert diamonds showcase a spectrum of natural diamond colors…
SPOTLIGHT
Natural diamonds are the defining detail of award season’s first week
ASAP Rocky, Lily Allen, Colman Domingo and Anok Yai lit up the British Fashion Awards and Gotham Awards with fresh, modern takes on natural-diamond styling.
FEATURED
FEATURED
Rediscovering vintage brilliance: antique diamond styles making a comeback
WHAT WE'RE LOVING
Choosing the perfect natural diamond cut, carat and style for life’s special moments
Big moments deserve more than guesswork. From carat and cut to shape and style, here’s how to choose a diamond that feels right for the milestone you’re marking.
LATEST
Diamond jewelry self-gifting: how to choose a natural, timeless piece
Considering a new piece of jewelry to celebrate a personal win, a big milestone or just to treat yourself? Here’s why a natural diamond should be top of your wish list
Style inspiration
Bad Bunny wears a custom Desert diamond necklace to confirm his 2026 Super Bowl halftime show
2 min read
Taylor Swift’s Desert diamond bracelet is the showgirl detail we can’t stop staring at
2 min read
Celebrities shine bright at the launch of Desert diamonds in New York City
2 min read
Unique as you are: match your diamond to your seasonal palette with ombre jewelry
6 min readWHAT WE'RE LOVING
10 royal and celebrity proposals that captivated the world
See how the world’s most famous couples turned ‘Will you marry me?’ into cultural milestones, with dazzling natural diamond rings at the center
All about natural diamonds
Rediscovering vintage brilliance: antique diamond styles making a comeback
8 min read
In style
In style
Toasty-hued gems that radiate warmth and self-expression – here’s why Desert diamonds are our new obsession
Discover more
Everything you need to know about natural diamonds
What are Desert diamonds? Discover how they're formed and what makes them unique
5 min read
Unique as you are: match your diamond to your seasonal palette with ombre jewelry
6 min readLatest
Taylor Swift’s engagement ring puts old mine cuts back in the spotlight
Taylor Swift’s jaw-dropping engagement ring from Kansas City Chiefs star Travis Kelce showcases the vintage diamond cut in yellow gold bezel setting
Hot right now
Doja Cat sparkles in Desert diamonds in her new video, Gorgeous
She keeps it juicy: Doja Cat is wearing our favorite warm-hued gems (hello, champagne and ochre!) in the video for her new single, Gorgeous, which is taken from her just-released fifth studio album.
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