‘Storytellers from the Desert and from the Ice tell us that human life started deep underground, where the diamonds are. Scientists say that our origins are in space, where everything began – where diamonds began. However elusive diamonds may seem, they have been our companions for a very long time.’ From the earliest myths, tales, and magical beliefs to modern rituals, diamonds have remained an enduring symbol of sacred bonds and ceremonies, of love, power, and eternity - revered not merely for their inherent beauty, but also for their timeless meaning. Join us to experience the origins and journey of diamonds at @friezeofficial from the 15th to the 19th of October. @debeersgroup #DeBeers #HeeraHaiSadaKeLiye #Frieze #FriezeMasters #VoyageThroughTheDiamondRealm #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Frieze, London, Voyage Through The Diamond Realm, Natural Diamonds]

‘When it rains, the Orange river sends the waters thundering down the 50m drop at Augrabies. On its journey it carries water, sand, stones and diamonds. River diamonds. River diamonds are not buried deep, if you are lucky you can see them in the sand near the shore in the river mouth. You can play with them on a sunny day.’ In the glistening rivers of Namibia, River diamonds are revealed to us after their journey from the depth of the Earth. This October, De Beers partners with @friezeofficial in a Voyage through the Diamond Realm, inviting you to experience the origins of diamonds, from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, ice and deserts. Join us for Voyage through the Diamond Realm, Frieze Masters, 15-19 October. @debeersgroup #DeBeers #HeeraHaiSadaKeLiye #Frieze #FriezeMasters #VoyageThroughTheDiamondRealm #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Frieze, London, Voyage Through The Diamond Realm, Natural Diamonds]

‘To some diamonds of the Polar North, there is a special magic – they’re luminescent. Under certain conditions, they glow. It is as if, after billions of years in the deepest darkness, they’re now gorging themselves on light.’ Under the undulating Northern lights, Ice diamonds carry the light within. Their journey through the relentless forces of nature, from the Earth’s depth and fire to the icy landscapes of Canada, is a testament to their enduring nature. Immerse yourself in the origin and journey of diamonds, and the myths they’ve inspired for millennia, with Voyage through the Diamond Realm, our first ever partnership with @friezeofficial . Join us for Voyage through the Diamond Realm, Frieze Masters, 15-19 October. @debeersgroup #DeBeers #HeeraHaiSadaKeLiye #Frieze #FriezeMasters #VoyageThroughTheDiamondRealm #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Frieze, London, Voyage Through The Diamond Realm, Natural Diamonds]

Forged in darkness far beneath the Earth, Desert diamonds rise through eruptions that pierce the crust, emerging at last into deserts shaped by wind and light. Tempered by pressure, polished by time, they hold the trace of every realm they have crossed — from the mantle’s fire to the desert’s breath. In Southern Africa, it is said that all life was born deep within the darkness. One day, a god opened the rocky surface of the Earth, and from that opening, every living being emerged into the light. Yet what remained within was destined to become eternal — minerals, diamonds, remained inside. Desert diamonds are fragments of the land’s deep memory — each one carrying the silent imprint of the ancient Earth that shaped it. Join us and @friezeofficial to explore Desert diamonds’ journey in an immersive experience, Voyage through the Diamond Realm, from the 15th to the 19th of October. @debeersgroup #DeBeers #HeeraHaiSadaKeLiye #Frieze #FriezeMasters #VoyageThroughTheDiamondRealm #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Frieze, London, Voyage Through The Diamond Realm, Natural Diamonds]

Beneath the Earth’s surface lies a story billions of years in the making. Diamonds are more than symbols of beauty; they are time capsules — the only direct messengers from our planet’s mantle, formed under pressures so immense they can only exist in the Earth’s deepest, most secret places. Rising through ancient volcanic eruptions, they carry within them fragments of a world unseen — minerals and memories from a time before continents formed, before life began. To scientists, they are archives of the Earth itself; to all of us, they are its most extraordinary transformation of darkness into light. This October, De Beers partners with @friezeofficial for the first time to present Voyage through the Diamond Realm — an immersive experience that reveals the living heritage of diamonds, from their cosmic birth to their earthly ascent. Join us for a Voyage through the Diamond Realm at Frieze Masters, from the 15th to the 19th of October. @debeersgroup #DeBeers #HeeraHaiSadaKeLiye #Frieze #FriezeMasters #VoyageThroughTheDiamondRealm #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Frieze, London, Voyage Through The Diamond Realm, Natural Diamonds]

For millennia, diamonds have lived at the core of our human history. Born at the heart of the Earth millions to billions of years ago, they have inspired myths, tales and magical beliefs for millennia. This year, De Beers partners with Frieze Masters for the first time, to premiere Voyage through the Diamond Realm, an experience that reveals the living heritage of diamonds through immersive visual storytelling, scenography and soundscapes, inviting audiences to engage with the cosmic and earthly journeys taken by each one. Join us for a Voyage through the Diamond Realm at Frieze Masters from the 15th to the 19th of October. @debeersgroup #DeBeers #HeeraHaiSadaKeLiye #Frieze #FriezeMasters #VoyageThroughTheDiamondRealm #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Frieze, London, Voyage Through The Diamond Realm, Natural Diamonds]