This Friday, October 3, marked a very special celebration for the latest Desert diamonds campaign. A star-studded guest list gathered at Artechouse in New York City for an immersive evening honoring the timeless beauty and unparalleled individuality of natural diamonds.
The full spectrum of Desert diamond colors was presented in a curated exhibition at the heart of the event. From warm whites and champagnes to amber and whiskey shades, each desert-hued gem was represented as exquisite jewelry from more than 30 designers.
Those with their finger firmly on the pulse will have noticed this distinctive color already capturing the cultural imagination from red carpet moments to celebrity engagement rings.
Thanks to a whole host of bejewelled celebrities, the red carpet sparkled like never before. Model Lucky Blue Smith wore a Le Vian necklace alongside a pendant, bracelet and ring from Kay Jewelers, singer-songwriter Ciara paired a Premier gem ring with Desert diamonds sourced from Botswana with Vice Versa studs and a De Beers London necklace, and actress Julia Fox dazzled in a Munnu Gem Palace ring.
The event showcased how natural diamonds in beautifully unexpected colors have inspired artists, designers and collectors across cultures and generations, who seek out meaning and distinction in what they wear. Their desire to own a piece that holds such honest significance is reflected in the rise of consumers looking for diamonds that are as unique as they are.
