When the art world descends on London for Frieze Week, the parties can feel as coveted as the pieces on display. This year, one guest list stood out. On Wednesday, October 15, De Beers hosted a private celebration at Frieze Masters London to mark Voyage Through the Diamond Realm, a unique experience tracing the mythical origins of natural diamonds.
Set against the backdrop of The Regent’s Park, the evening drew a sharp crowd of artists, collectors, and familiar fashion faces. Lily Allen, Erin O’Connor, and Ananya Panday were among those spotted mingling beside a private bar that buzzed with gallerists, curators, and London’s best dressed.
The Voyage Through the Diamond Realm installation invited guests to trace the cosmic story of these gems, from their celestial birth in the hearts of stars to their discovery in the raw landscapes of rivers, deserts, and ice. The result was both scientific and poetic: an experience that reframed natural diamonds not only as symbols of love and strength, but as works of art created by the earth itself.
It was the kind of event that captured what makes Frieze so compelling. A space where art, design, and fashion coexist without boundaries. And for De Beers, it was the perfect stage to celebrate the idea that every natural diamond carries within it a story billions of years in the making.
