Taylor Swift is taking her diamond era to new levels on the release of her twelfth studio album, The Life of a Showgirl. The cover reveals the singer drenched in diamonds and submerged in water. Among the brilliance, one detail stands out: a vintage Stephanie Gottlieb bracelet with 17 carats of bezel-set Desert diamonds.
The bracelet’s cognac Desert diamonds glow with a honeyed sparkle that feels romantic, distinctive and unexpected. Their vintage setting deepens the nuance. Vintage jewellery carries history, character and a sense of story, qualities Swift has long embraced in her personal style. From retro silhouettes on tour to heirloom-inspired red carpet looks, Swift consistently gravitates towards pieces with soul. Even her engagement ring, which pairs an old cut mined diamond with modern design, reflects her appreciation for jewellery with a past.
A vision in diamonds
Swift’s looks were styled by longtime collaborator Joseph Cassell Falconer and photographed by Mert Alas and Marcus Piggott. The Life of a Showgirl leans into theatrical excess; feathers, sequins and layered diamonds nod to the glamor of mid-century cabaret and Las Vegas stages. Against this backdrop, the Desert diamond bracelet lingers in the imagination.
The lure of Desert diamonds
Desert diamonds are prized for their golden, sandy hues. Swift’s choice to highlight them places her at the forefront of the shift towards authenticity and individuality, reinforcing an evolving narrative in jewellery. Luxury is no longer defined solely by gem size or flawlessness but by meaning, rarity and individuality. Desert diamonds embody all three – they’ve got warmth, provenance and personality.
A showgirl for 2025
What makes Swift’s The Life of a Showgirl compelling is not just the excess of diamonds, it’s the details layered with intention. She’s telling a story – one that bridges old and new, and points towards the future of diamond style.
