© De Beers 2026.™

Love from, Universe

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Move with Purpose

Manifest your best life, because the universe is listening

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The Love, from Universe Collection captures magnificent diamonds, born of a billion years of cosmic energy and crafted to reflect your deepest intentions. Each pendant is more than exquisite jewellery. From nature’s heart to yours, it is a luminous talisman of aspiration, a daily spark to pursue your passions, cherish your connections, and embrace every facet of your best life.

As you begin 2026, choose a companion that walks beside you, a constant reminder of your brilliance, harnessing the energy of the Universe so you move with purpose. All beautifully yours.

Wear your intentions close to your heart to manifest the life you deserve.

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Love from, Universe Collection

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CAMPAIGN SPOTLIGHT

Signature campaigns that continue to inspire

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Two friends looking each other

  • Our previous campaign Love From, Bestie show us that friendships that see us through every phase deserve something just as lasting.
  • Love from, Dad is a campaign that we hope will inspire dads and their daughters to get closer and understand how much they mean to each other.
Best friends celebrating
Both hands comparing bracelets
Job No 8314 De Beers 2nd Piercing Assets Hero Banners 1080 x 1350 03
Two friends looking each other
Job No 8314 De Beers 2nd Piercing Assets Hero Banners 1920X1080 01
Two hand comparing bracelets
Job No 8314 De Beers 2nd Piercing Assets Hero Banners 1080 x 1350 02
Both friends laughing
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Hands showing their bracelets
Job No 8314 De Beers 2nd Piercing Assets Hero Banners 1920X1080 02
Friends huging each other
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Two hands with their bracelets
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Bestie bracelets

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Bestie Bracelets

Deepa & Shabana

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Bestie Bracelets

Ujjayini & Munmun

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Bestie Bracelets

Priya & Suman

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Bestie Bracelets

Vidya & Tanvee

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Love from, Bestie Collection

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Discover

Follow us on social

@heerahaisadakeliye

Heera Hai Sada Ke Liye

@heerahaisadakeliye

Celebrating the timeless brilliance of natural diamonds—crafted by nature, treasured forever.
  • At Maison Assouline in London, De Beers celebrated a century of A Diamond Is Forever, bringing together culture, creativity, and natural diamonds. Poppy Delevingne, Nathalie Emmanuel, and more stepped out in striking diamond creations, from yellow and white diamond compositions to rare fancy colour pieces, each look reflecting individuality, rarity, and story. #DeBeersGroup #NaturalDiamonds #HeeraHaiSadaKeLiye #ADiamondIsForever [Natural Diamonds, Maison Assouline, Diamond Legacy, Fancy Colour Diamonds, High Jewellery, Celebrity Style, Luxury Jewellery]
  • Desert Diamonds inspire a story celebrating diverse skin tones - each shade reflecting the desert’s light and warmth, revealing how natural brilliance complements every hue, every face, every kind of beauty. Tell us in the comments what you think would suit you best! #DeBeersGroup #NaturalDiamonds #ADiamondIsForever #HeeraHaiSadaKeLiye [De Beers Group, Natural Diamonds, Desert Diamonds, For Diverse Skin Tones, Indian, Ethnic, Beauty, Natural Diamond Jewellery, Cream White, Champagne, Honey, Golden Whisky, Brown Desert Diamonds, Coloured Diamonds, Yellow Diamonds, Unique, Rare Diamonds]
  • Tap on any reel to uncover layers of light, form, and a story shaped over billions of years. Because natural diamonds are all anyone’s talking about right now. #DeBeersGroup #NaturalDiamonds #HeeraHaiSadaKeLiye #ADiamondIsForever [Natural Diamonds, Diamond Story, Diamond Facets, Diamond Craft, Luxury Jewellery, Fine Jewellery, Diamond Formation, Diamond Brilliance, Natural Diamond Journey, Jewellery Design, Yellow text, fisheye trend text]
  • On the red carpet at the 98th Academy Awards, Desert diamonds made a distinct statement. Worn by Tamron Hall and Rose Byrne, these natural diamonds, in shades shaped by time and the elements, brought a sense of depth, warmth, and individuality to the night. #NaturalDiamonds #ADiamondIsForever #Oscars #DesertDiamonds #RedCarpetStyle [De Beers Group, A Diamond Is Forever, Natural Diamonds, Desert Diamonds, Oscars 2026, Red Carpet Jewellery, Celebrity Style, Luxury Jewellery]
  • From surprising facts to personal favourites, guests shared what fascinated them most about natural diamonds. A glimpse inside the De Beers Natural Diamond Masterclass, where conversations turned curiosity into appreciation for nature’s most extraordinary creation. #NaturalDiamonds #HeeraHaiSadaKeLiye #DeBeersGroup #NaturalDiamondMasterclass [Natural Diamonds, Diamond Masterclass, De Beers Event, Diamond Discovery, Luxury Jewellery]
  • Swipe, change channels! Binge-worthy, iconic and always in the spotlight. It’s never dull when it’s about diamonds. What’s your favourite moment? Tell us in the comments. #DeBeersGroup #NaturalDiamonds #ADiamondIsForever #HeeraHaiSadaKeLiye [De Beers Group, A Diamond Is Forever, Natural Diamonds in songs movies tv shows, Margot Robbie, Wuthering Heights, Kim Kardashian, Rihanna, Anne Hathaway, Serena Williams, Titanic, Kate Winslet, Taylor Swift]
View on Instagram
At Maison Assouline in London, De Beers celebrated a century of A Diamond Is Forever, bringing together culture, creativity, and natural diamonds. Poppy Delevingne, Nathalie Emmanuel, and more stepped out in striking diamond creations, from yellow and white diamond compositions to rare fancy colour pieces, each look reflecting individuality, rarity, and story. #DeBeersGroup #NaturalDiamonds #HeeraHaiSadaKeLiye #ADiamondIsForever [Natural Diamonds, Maison Assouline, Diamond Legacy, Fancy Colour Diamonds, High Jewellery, Celebrity Style, Luxury Jewellery]
At Maison Assouline in London, De Beers celebrated a century of A Diamond Is Forever, bringing together culture, creativity, and natural diamonds. Poppy Delevingne, Nathalie Emmanuel, and more stepped out in striking diamond creations, from yellow and white diamond compositions to rare fancy colour pieces, each look reflecting individuality, rarity, and story. #DeBeersGroup #NaturalDiamonds #HeeraHaiSadaKeLiye #ADiamondIsForever [Natural Diamonds, Maison Assouline, Diamond Legacy, Fancy Colour Diamonds, High Jewellery, Celebrity Style, Luxury Jewellery]
At Maison Assouline in London, De Beers celebrated a century of A Diamond Is Forever, bringing together culture, creativity, and natural diamonds. Poppy Delevingne, Nathalie Emmanuel, and more stepped out in striking diamond creations, from yellow and white diamond compositions to rare fancy colour pieces, each look reflecting individuality, rarity, and story. #DeBeersGroup #NaturalDiamonds #HeeraHaiSadaKeLiye #ADiamondIsForever [Natural Diamonds, Maison Assouline, Diamond Legacy, Fancy Colour Diamonds, High Jewellery, Celebrity Style, Luxury Jewellery]
At Maison Assouline in London, De Beers celebrated a century of A Diamond Is Forever, bringing together culture, creativity, and natural diamonds. Poppy Delevingne, Nathalie Emmanuel, and more stepped out in striking diamond creations, from yellow and white diamond compositions to rare fancy colour pieces, each look reflecting individuality, rarity, and story. #DeBeersGroup #NaturalDiamonds #HeeraHaiSadaKeLiye #ADiamondIsForever [Natural Diamonds, Maison Assouline, Diamond Legacy, Fancy Colour Diamonds, High Jewellery, Celebrity Style, Luxury Jewellery]
At Maison Assouline in London, De Beers celebrated a century of A Diamond Is Forever, bringing together culture, creativity, and natural diamonds. Poppy Delevingne, Nathalie Emmanuel, and more stepped out in striking diamond creations, from yellow and white diamond compositions to rare fancy colour pieces, each look reflecting individuality, rarity, and story. #DeBeersGroup #NaturalDiamonds #HeeraHaiSadaKeLiye #ADiamondIsForever [Natural Diamonds, Maison Assouline, Diamond Legacy, Fancy Colour Diamonds, High Jewellery, Celebrity Style, Luxury Jewellery]
At Maison Assouline in London, De Beers celebrated a century of A Diamond Is Forever, bringing together culture, creativity, and natural diamonds. Poppy Delevingne, Nathalie Emmanuel, and more stepped out in striking diamond creations, from yellow and white diamond compositions to rare fancy colour pieces, each look reflecting individuality, rarity, and story. #DeBeersGroup #NaturalDiamonds #HeeraHaiSadaKeLiye #ADiamondIsForever [Natural Diamonds, Maison Assouline, Diamond Legacy, Fancy Colour Diamonds, High Jewellery, Celebrity Style, Luxury Jewellery]
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
At Maison Assouline in London, De Beers celebrated a century of A Diamond Is Forever, bringing together culture, creativity, and natural diamonds. Poppy Delevingne, Nathalie Emmanuel, and more stepped out in striking diamond creations, from yellow and white diamond compositions to rare fancy colour pieces, each look reflecting individuality, rarity, and story. #DeBeersGroup #NaturalDiamonds #HeeraHaiSadaKeLiye #ADiamondIsForever [Natural Diamonds, Maison Assouline, Diamond Legacy, Fancy Colour Diamonds, High Jewellery, Celebrity Style, Luxury Jewellery]
18 hours ago
View on Instagram |
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Desert Diamonds inspire a story celebrating diverse skin tones - each shade reflecting the desert’s light and warmth, revealing how natural brilliance complements every hue, every face, every kind of beauty. Tell us in the comments what you think would suit you best! #DeBeersGroup #NaturalDiamonds #ADiamondIsForever #HeeraHaiSadaKeLiye [De Beers Group, Natural Diamonds, Desert Diamonds, For Diverse Skin Tones, Indian, Ethnic, Beauty, Natural Diamond Jewellery, Cream White, Champagne, Honey, Golden Whisky, Brown Desert Diamonds, Coloured Diamonds, Yellow Diamonds, Unique, Rare Diamonds]
Desert Diamonds inspire a story celebrating diverse skin tones - each shade reflecting the desert’s light and warmth, revealing how natural brilliance complements every hue, every face, every kind of beauty. Tell us in the comments what you think would suit you best! #DeBeersGroup #NaturalDiamonds #ADiamondIsForever #HeeraHaiSadaKeLiye [De Beers Group, Natural Diamonds, Desert Diamonds, For Diverse Skin Tones, Indian, Ethnic, Beauty, Natural Diamond Jewellery, Cream White, Champagne, Honey, Golden Whisky, Brown Desert Diamonds, Coloured Diamonds, Yellow Diamonds, Unique, Rare Diamonds]
Desert Diamonds inspire a story celebrating diverse skin tones - each shade reflecting the desert’s light and warmth, revealing how natural brilliance complements every hue, every face, every kind of beauty. Tell us in the comments what you think would suit you best! #DeBeersGroup #NaturalDiamonds #ADiamondIsForever #HeeraHaiSadaKeLiye [De Beers Group, Natural Diamonds, Desert Diamonds, For Diverse Skin Tones, Indian, Ethnic, Beauty, Natural Diamond Jewellery, Cream White, Champagne, Honey, Golden Whisky, Brown Desert Diamonds, Coloured Diamonds, Yellow Diamonds, Unique, Rare Diamonds]
Desert Diamonds inspire a story celebrating diverse skin tones - each shade reflecting the desert’s light and warmth, revealing how natural brilliance complements every hue, every face, every kind of beauty. Tell us in the comments what you think would suit you best! #DeBeersGroup #NaturalDiamonds #ADiamondIsForever #HeeraHaiSadaKeLiye [De Beers Group, Natural Diamonds, Desert Diamonds, For Diverse Skin Tones, Indian, Ethnic, Beauty, Natural Diamond Jewellery, Cream White, Champagne, Honey, Golden Whisky, Brown Desert Diamonds, Coloured Diamonds, Yellow Diamonds, Unique, Rare Diamonds]
Desert Diamonds inspire a story celebrating diverse skin tones - each shade reflecting the desert’s light and warmth, revealing how natural brilliance complements every hue, every face, every kind of beauty. Tell us in the comments what you think would suit you best! #DeBeersGroup #NaturalDiamonds #ADiamondIsForever #HeeraHaiSadaKeLiye [De Beers Group, Natural Diamonds, Desert Diamonds, For Diverse Skin Tones, Indian, Ethnic, Beauty, Natural Diamond Jewellery, Cream White, Champagne, Honey, Golden Whisky, Brown Desert Diamonds, Coloured Diamonds, Yellow Diamonds, Unique, Rare Diamonds]
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
Desert Diamonds inspire a story celebrating diverse skin tones - each shade reflecting the desert’s light and warmth, revealing how natural brilliance complements every hue, every face, every kind of beauty. Tell us in the comments what you think would suit you best! #DeBeersGroup #NaturalDiamonds #ADiamondIsForever #HeeraHaiSadaKeLiye [De Beers Group, Natural Diamonds, Desert Diamonds, For Diverse Skin Tones, Indian, Ethnic, Beauty, Natural Diamond Jewellery, Cream White, Champagne, Honey, Golden Whisky, Brown Desert Diamonds, Coloured Diamonds, Yellow Diamonds, Unique, Rare Diamonds]
20 hours ago
View on Instagram |
2/6
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
Tap on any reel to uncover layers of light, form, and a story shaped over billions of years. Because natural diamonds are all anyone’s talking about right now. #DeBeersGroup #NaturalDiamonds #HeeraHaiSadaKeLiye #ADiamondIsForever [Natural Diamonds, Diamond Story, Diamond Facets, Diamond Craft, Luxury Jewellery, Fine Jewellery, Diamond Formation, Diamond Brilliance, Natural Diamond Journey, Jewellery Design, Yellow text, fisheye trend text]
3 days ago
View on Instagram |
3/6
On the red carpet at the 98th Academy Awards, Desert diamonds made a distinct statement. Worn by Tamron Hall and Rose Byrne, these natural diamonds, in shades shaped by time and the elements, brought a sense of depth, warmth, and individuality to the night. #NaturalDiamonds #ADiamondIsForever #Oscars #DesertDiamonds #RedCarpetStyle [De Beers Group, A Diamond Is Forever, Natural Diamonds, Desert Diamonds, Oscars 2026, Red Carpet Jewellery, Celebrity Style, Luxury Jewellery]
On the red carpet at the 98th Academy Awards, Desert diamonds made a distinct statement. Worn by Tamron Hall and Rose Byrne, these natural diamonds, in shades shaped by time and the elements, brought a sense of depth, warmth, and individuality to the night. #NaturalDiamonds #ADiamondIsForever #Oscars #DesertDiamonds #RedCarpetStyle [De Beers Group, A Diamond Is Forever, Natural Diamonds, Desert Diamonds, Oscars 2026, Red Carpet Jewellery, Celebrity Style, Luxury Jewellery]
On the red carpet at the 98th Academy Awards, Desert diamonds made a distinct statement. Worn by Tamron Hall and Rose Byrne, these natural diamonds, in shades shaped by time and the elements, brought a sense of depth, warmth, and individuality to the night. #NaturalDiamonds #ADiamondIsForever #Oscars #DesertDiamonds #RedCarpetStyle [De Beers Group, A Diamond Is Forever, Natural Diamonds, Desert Diamonds, Oscars 2026, Red Carpet Jewellery, Celebrity Style, Luxury Jewellery]
On the red carpet at the 98th Academy Awards, Desert diamonds made a distinct statement. Worn by Tamron Hall and Rose Byrne, these natural diamonds, in shades shaped by time and the elements, brought a sense of depth, warmth, and individuality to the night. #NaturalDiamonds #ADiamondIsForever #Oscars #DesertDiamonds #RedCarpetStyle [De Beers Group, A Diamond Is Forever, Natural Diamonds, Desert Diamonds, Oscars 2026, Red Carpet Jewellery, Celebrity Style, Luxury Jewellery]
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
On the red carpet at the 98th Academy Awards, Desert diamonds made a distinct statement. Worn by Tamron Hall and Rose Byrne, these natural diamonds, in shades shaped by time and the elements, brought a sense of depth, warmth, and individuality to the night. #NaturalDiamonds #ADiamondIsForever #Oscars #DesertDiamonds #RedCarpetStyle [De Beers Group, A Diamond Is Forever, Natural Diamonds, Desert Diamonds, Oscars 2026, Red Carpet Jewellery, Celebrity Style, Luxury Jewellery]
4 days ago
View on Instagram |
4/6
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
From surprising facts to personal favourites, guests shared what fascinated them most about natural diamonds. A glimpse inside the De Beers Natural Diamond Masterclass, where conversations turned curiosity into appreciation for nature’s most extraordinary creation. #NaturalDiamonds #HeeraHaiSadaKeLiye #DeBeersGroup #NaturalDiamondMasterclass [Natural Diamonds, Diamond Masterclass, De Beers Event, Diamond Discovery, Luxury Jewellery]
6 days ago
View on Instagram |
5/6
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
Swipe, change channels! Binge-worthy, iconic and always in the spotlight. It’s never dull when it’s about diamonds. What’s your favourite moment? Tell us in the comments. #DeBeersGroup #NaturalDiamonds #ADiamondIsForever #HeeraHaiSadaKeLiye [De Beers Group, A Diamond Is Forever, Natural Diamonds in songs movies tv shows, Margot Robbie, Wuthering Heights, Kim Kardashian, Rihanna, Anne Hathaway, Serena Williams, Titanic, Kate Winslet, Taylor Swift]
1 week ago
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6/6