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Two older women smiling and laughing together in a joyful moment. One has her hand on her chest, while the other embraces her warmly.
Bestie bracelets

Love so natural only natural diamonds will do

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Love so natural only natural diamonds will do

Friendships that see us through every phase deserve something just as lasting.

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The Love from, Bestie collection is our ode to those who stand by us, no matter how life changes. For the ones who know our secrets, call us out on our drama, and stay through it all, this bracelet collection in natural diamonds is a little promise that says, “I’m not going anywhere.” These serve as a symbol of belonging and a celebration of shared experiences and milestones. Every friendship is different. That’s why the Besties Bracelets mark what makes each connection truly rare and one-of-a-kind.

We celebrate friendships that have weathered every season of life – career shifts, cross-country moves, heartbreaks, babies, breakthroughs. Through it all, they’ve been each other’s constant. And now, with the Besties Bracelet, they can wear that bond forever.

Crafted with natural diamonds, the bracelet becomes a meaningful gesture – one that doesn’t wait for an occasion but creates one. The collection honors friendships that never take a day off.

Because for friendships so natural, only natural diamonds will do.

Best friends celebrating
Both hands comparing bracelets
Two friends looking each other
Two hand comparing bracelets
Both friends laughing
Hands showing their bracelets
Friends huging each other
Two hands with their bracelets
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Catalog

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Bestie bracelets

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Bestie Bracelets

Deepa & Shabana

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Bestie Bracelets

Ujjayini & Munmun

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Bestie Bracelets

Priya & Suman

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Bestie Bracelets

Vidya & Tanvee

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A Father's love is forever

Dad and his daughter

A Father's love is forever

Dads and daughters, a bond so natural that only a natural diamond could capture its sheer preciousness.

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A Father’s Love is forever

It’s a campaign that we hope will inspire dads and their daughters to get closer and understand how much they mean to each other.

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"The ‘Love, From Dad’ campaign invites you to witness the precious moments between dads and their daughters - candid moments that shine with love, understanding, fun, and warmth."

Dads and daughters, a bond so natural that only a natural diamond could capture its sheer preciousness. The ‘Love, From Dad’ campaign is all about letting this wholesome love sparkle forever. Traditionally, every girl’s first piercing is not her own choice. That’s what makes the second piercing a momentous occasion. It’s when she finally makes her own decision to get one, at an age where she’s starting to explore her individuality. It’s the moment when she gets to sparkle in her own way. And while the world might see a girl as dramatic, stubborn, or impulsive, a dad sees something else entirely – his daughter finding her voice, taking up space, and shaping her own story. Because he knows that growing up strong isn’t just important for her; it is everything! And there’s no prouder moment than watching her step into her own light.

Surely, there’s no better way to celebrate that than with a natural diamond piercing. What makes it even more special is when it’s given to her with ‘Love, From Dad.’

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@heerahaisadakeliye

Heera Hai Sada Ke Liye

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Celebrating the timeless brilliance of natural diamonds—crafted by nature, treasured forever.
  • The visions are coming together, the intentions feel aligned, and the glow of a new beginning is already in the air. Manifestation season is officially in session… and something beautiful is on its way. ✨ #DeBeers #NaturalDiamonds [De Beers, Natural Diamonds, Party, Manifesting, Vision Boards]
  • There’s a brilliance in stories that endure. At Frieze, Twinkle Khanna explored the timeless beauty of natural diamonds, their quiet strength, their authenticity, and their ability to hold both memory and meaning within every facet. Formed over billions of years, each natural diamond from De Beers reflects nature’s patience and humanity’s artistry, a legacy shaped by time, destined to shine forever. @debeersgroup #DeBeers #HeeraHaiSadaKeLiye #VoyageThroughTheDiamondRealm #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, London, Voyage Through The Diamond Realm, Natural Diamonds]
  • Billions of years in the making, shaped by nature’s quiet patience. Hundreds of skilled hands refining what the Earth began. Every natural diamond is a collaboration between time and human touch, a journey from the depths of creation to the brilliance we see today. Each carries a legacy whose value only deepens with time, a testament to how natural diamonds appreciate, not just in worth, but in meaning. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #TheArchive #TheArtofDesign [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, The Cut, The Archive, How are natural diamonds made, The hands behind the craft]
  • From the depths of the Earth to the world’s ateliers, coloured natural diamonds tell stories in light and time. Each hue: rare, unrepeatable, and born of imperfection, reveals the beauty only nature can create. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #TheColours #TheCut [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, The Cut, The Colours of Diamonds, Yellow, Pink, Blue, Green]
  • A 137-carat yellow diamond that travelled from the Medici court to the Austrian crown, and then disappeared after World War I. The Florentine Diamond remains one of history’s greatest mysteries, a symbol of beauty lost and legacy eternal. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #FlorentineDiamond #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Florentine Diamond, Yellow Diamond, History, The Archive]
  • Once a symbol of lineage, now a sign of individuality. The pinky ring has evolved, from rebellion to refinement, from heritage to self-expression. A small canvas with a powerful statement. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #PinkyRings #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Pinky Rings, Megan Markle, Dua Lipa, Emily Ratajowski, Rihanna, Hailey Bieber, King Charles, Alain Delon, Fashion, Jewellery]
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The visions are coming together, the intentions feel aligned, and the glow of a new beginning is already in the air. Manifestation season is officially in session… and something beautiful is on its way. ✨ #DeBeers #NaturalDiamonds [De Beers, Natural Diamonds, Party, Manifesting, Vision Boards]
1 day ago
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@heerahaisadakeliye
@heerahaisadakeliye
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Follow
There’s a brilliance in stories that endure. At Frieze, Twinkle Khanna explored the timeless beauty of natural diamonds, their quiet strength, their authenticity, and their ability to hold both memory and meaning within every facet. Formed over billions of years, each natural diamond from De Beers reflects nature’s patience and humanity’s artistry, a legacy shaped by time, destined to shine forever. @debeersgroup #DeBeers #HeeraHaiSadaKeLiye #VoyageThroughTheDiamondRealm #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, London, Voyage Through The Diamond Realm, Natural Diamonds]
2 days ago
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@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
Billions of years in the making, shaped by nature’s quiet patience. Hundreds of skilled hands refining what the Earth began. Every natural diamond is a collaboration between time and human touch, a journey from the depths of creation to the brilliance we see today. Each carries a legacy whose value only deepens with time, a testament to how natural diamonds appreciate, not just in worth, but in meaning. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #TheArchive #TheArtofDesign [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, The Cut, The Archive, How are natural diamonds made, The hands behind the craft]
4 days ago
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From the depths of the Earth to the world’s ateliers, coloured natural diamonds tell stories in light and time. Each hue: rare, unrepeatable, and born of imperfection, reveals the beauty only nature can create. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #TheColours #TheCut [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, The Cut, The Colours of Diamonds, Yellow, Pink, Blue, Green]
From the depths of the Earth to the world’s ateliers, coloured natural diamonds tell stories in light and time. Each hue: rare, unrepeatable, and born of imperfection, reveals the beauty only nature can create. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #TheColours #TheCut [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, The Cut, The Colours of Diamonds, Yellow, Pink, Blue, Green]
From the depths of the Earth to the world’s ateliers, coloured natural diamonds tell stories in light and time. Each hue: rare, unrepeatable, and born of imperfection, reveals the beauty only nature can create. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #TheColours #TheCut [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, The Cut, The Colours of Diamonds, Yellow, Pink, Blue, Green]
From the depths of the Earth to the world’s ateliers, coloured natural diamonds tell stories in light and time. Each hue: rare, unrepeatable, and born of imperfection, reveals the beauty only nature can create. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #TheColours #TheCut [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, The Cut, The Colours of Diamonds, Yellow, Pink, Blue, Green]
From the depths of the Earth to the world’s ateliers, coloured natural diamonds tell stories in light and time. Each hue: rare, unrepeatable, and born of imperfection, reveals the beauty only nature can create. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #TheColours #TheCut [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, The Cut, The Colours of Diamonds, Yellow, Pink, Blue, Green]
From the depths of the Earth to the world’s ateliers, coloured natural diamonds tell stories in light and time. Each hue: rare, unrepeatable, and born of imperfection, reveals the beauty only nature can create. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #TheColours #TheCut [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, The Cut, The Colours of Diamonds, Yellow, Pink, Blue, Green]
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
From the depths of the Earth to the world’s ateliers, coloured natural diamonds tell stories in light and time. Each hue: rare, unrepeatable, and born of imperfection, reveals the beauty only nature can create. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #TheColours #TheCut [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, The Cut, The Colours of Diamonds, Yellow, Pink, Blue, Green]
5 days ago
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4/6
A 137-carat yellow diamond that travelled from the Medici court to the Austrian crown, and then disappeared after World War I. The Florentine Diamond remains one of history’s greatest mysteries, a symbol of beauty lost and legacy eternal. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #FlorentineDiamond #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Florentine Diamond, Yellow Diamond, History, The Archive]
A 137-carat yellow diamond that travelled from the Medici court to the Austrian crown, and then disappeared after World War I. The Florentine Diamond remains one of history’s greatest mysteries, a symbol of beauty lost and legacy eternal. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #FlorentineDiamond #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Florentine Diamond, Yellow Diamond, History, The Archive]
A 137-carat yellow diamond that travelled from the Medici court to the Austrian crown, and then disappeared after World War I. The Florentine Diamond remains one of history’s greatest mysteries, a symbol of beauty lost and legacy eternal. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #FlorentineDiamond #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Florentine Diamond, Yellow Diamond, History, The Archive]
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
A 137-carat yellow diamond that travelled from the Medici court to the Austrian crown, and then disappeared after World War I. The Florentine Diamond remains one of history’s greatest mysteries, a symbol of beauty lost and legacy eternal. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #FlorentineDiamond #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Florentine Diamond, Yellow Diamond, History, The Archive]
1 week ago
View on Instagram |
5/6
Once a symbol of lineage, now a sign of individuality. The pinky ring has evolved, from rebellion to refinement, from heritage to self-expression. A small canvas with a powerful statement. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #PinkyRings #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Pinky Rings, Megan Markle, Dua Lipa, Emily Ratajowski, Rihanna, Hailey Bieber, King Charles, Alain Delon, Fashion, Jewellery]
Once a symbol of lineage, now a sign of individuality. The pinky ring has evolved, from rebellion to refinement, from heritage to self-expression. A small canvas with a powerful statement. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #PinkyRings #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Pinky Rings, Megan Markle, Dua Lipa, Emily Ratajowski, Rihanna, Hailey Bieber, King Charles, Alain Delon, Fashion, Jewellery]
Once a symbol of lineage, now a sign of individuality. The pinky ring has evolved, from rebellion to refinement, from heritage to self-expression. A small canvas with a powerful statement. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #PinkyRings #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Pinky Rings, Megan Markle, Dua Lipa, Emily Ratajowski, Rihanna, Hailey Bieber, King Charles, Alain Delon, Fashion, Jewellery]
Once a symbol of lineage, now a sign of individuality. The pinky ring has evolved, from rebellion to refinement, from heritage to self-expression. A small canvas with a powerful statement. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #PinkyRings #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Pinky Rings, Megan Markle, Dua Lipa, Emily Ratajowski, Rihanna, Hailey Bieber, King Charles, Alain Delon, Fashion, Jewellery]
Once a symbol of lineage, now a sign of individuality. The pinky ring has evolved, from rebellion to refinement, from heritage to self-expression. A small canvas with a powerful statement. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #PinkyRings #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Pinky Rings, Megan Markle, Dua Lipa, Emily Ratajowski, Rihanna, Hailey Bieber, King Charles, Alain Delon, Fashion, Jewellery]
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
Once a symbol of lineage, now a sign of individuality. The pinky ring has evolved, from rebellion to refinement, from heritage to self-expression. A small canvas with a powerful statement. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #PinkyRings #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Pinky Rings, Megan Markle, Dua Lipa, Emily Ratajowski, Rihanna, Hailey Bieber, King Charles, Alain Delon, Fashion, Jewellery]
1 week ago
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