© De Beers 2026.™

Love from, Universe

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Move with Purpose

Manifest your best life, because the universe is listening

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The Love, from Universe Collection captures magnificent diamonds, born of a billion years of cosmic energy and crafted to reflect your deepest intentions. Each pendant is more than exquisite jewellery. From nature’s heart to yours, it is a luminous talisman of aspiration, a daily spark to pursue your passions, cherish your connections, and embrace every facet of your best life.

As you begin 2026, choose a companion that walks beside you, a constant reminder of your brilliance, harnessing the energy of the Universe so you move with purpose. All beautifully yours.

Wear your intentions close to your heart to manifest the life you deserve.

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Love from, Universe Collection

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CAMPAIGN SPOTLIGHT

Signature campaigns that continue to inspire

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Two friends looking each other

  • Our previous campaign Love From, Bestie show us that friendships that see us through every phase deserve something just as lasting.
  • Love from, Dad is a campaign that we hope will inspire dads and their daughters to get closer and understand how much they mean to each other.
Best friends celebrating
Both hands comparing bracelets
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Two friends looking each other
Job No 8314 De Beers 2nd Piercing Assets Hero Banners 1920X1080 01
Two hand comparing bracelets
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Both friends laughing
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Hands showing their bracelets
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Friends huging each other
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Two hands with their bracelets
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Bestie bracelets

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Bestie Bracelets

Deepa & Shabana

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Bestie Bracelets

Ujjayini & Munmun

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Bestie Bracelets

Priya & Suman

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Bestie Bracelets

Vidya & Tanvee

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Love from, Bestie Collection

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Follow us on social

@heerahaisadakeliye

Heera Hai Sada Ke Liye

@heerahaisadakeliye

Celebrating the timeless brilliance of natural diamonds—crafted by nature, treasured forever.
  • On the red carpet at the 98th Academy Awards, Desert diamonds made a distinct statement. Worn by Tamron Hall and Rose Byrne, these natural diamonds, in shades shaped by time and the elements, brought a sense of depth, warmth, and individuality to the night. #NaturalDiamonds #ADiamondIsForever #Oscars #DesertDiamonds #RedCarpetStyle [De Beers Group, A Diamond Is Forever, Natural Diamonds, Desert Diamonds, Oscars 2026, Red Carpet Jewellery, Celebrity Style, Luxury Jewellery]
  • From surprising facts to personal favourites, guests shared what fascinated them most about natural diamonds. A glimpse inside the De Beers Natural Diamond Masterclass, where conversations turned curiosity into appreciation for nature’s most extraordinary creation. #NaturalDiamonds #HeeraHaiSadaKeLiye #DeBeersGroup #NaturalDiamondMasterclass [Natural Diamonds, Diamond Masterclass, De Beers Event, Diamond Discovery, Luxury Jewellery]
  • Swipe, change channels! Binge-worthy, iconic and always in the spotlight. It’s never dull when it’s about diamonds. What’s your favourite moment? Tell us in the comments. #DeBeersGroup #NaturalDiamonds #ADiamondIsForever #HeeraHaiSadaKeLiye [De Beers Group, A Diamond Is Forever, Natural Diamonds in songs movies tv shows, Margot Robbie, Wuthering Heights, Kim Kardashian, Rihanna, Anne Hathaway, Serena Williams, Titanic, Kate Winslet, Taylor Swift]
  • Curiosity, conversation, and the timeless story of natural diamonds. At the De Beers Natural Diamond Masterclass, guests stepped inside the fascinating journey of diamonds, from their origins deep within the Earth to their place in personal style and expression. #NaturalDiamonds #HeeraHaiSadaKeLiye #DeBeersGroup #NaturalDiamondMasterclass #ADiamondIsForever [De Beers Group, Forevermark Natural Diamond Jewellery, Natural Diamonds, De Beers Masterclass, Diamond Culture, Luxury Jewellery, Diamond Story]
  • For Sanjay Garg, the language of Raw Mango has always been about craft, time, and tradition, the same qualities that define natural diamonds. At London Fashion Week, that shared philosophy brought Indian textiles and natural diamonds into quiet conversation. #NaturalDiamonds #RawMango #LondonFashionWeek #IndianCraft #ADiamondIsForever [De Beers Group, A Diamond Is Forever, Forevermark Jewellery, Natural Diamonds, Raw Mango Runway, Sanjay Garg, Textile Craft, Luxury Fashion, Fashion Show, London Fashion Week, Designer and Founder Talks]
  • Some partnerships are made. Some were always meant to be. For Abhishek Sharma, diamonds have always been part of his everyday style. Now, he officially joins the Natural Diamond Squad, celebrating resilience, confidence, and a shine that lasts forever. 💎 #NaturalDiamonds #HeeraHaiSadaKeLiye #DeBeersGroup #AbhishekSharma #ADiamondIsForever [Natural Diamonds, Abhishek Sharma, De Beers Partnership, Diamond Symbolism, Cricket, India Cricket, Luxury Lifestyle]
View on Instagram
On the red carpet at the 98th Academy Awards, Desert diamonds made a distinct statement. Worn by Tamron Hall and Rose Byrne, these natural diamonds, in shades shaped by time and the elements, brought a sense of depth, warmth, and individuality to the night. #NaturalDiamonds #ADiamondIsForever #Oscars #DesertDiamonds #RedCarpetStyle [De Beers Group, A Diamond Is Forever, Natural Diamonds, Desert Diamonds, Oscars 2026, Red Carpet Jewellery, Celebrity Style, Luxury Jewellery]
On the red carpet at the 98th Academy Awards, Desert diamonds made a distinct statement. Worn by Tamron Hall and Rose Byrne, these natural diamonds, in shades shaped by time and the elements, brought a sense of depth, warmth, and individuality to the night. #NaturalDiamonds #ADiamondIsForever #Oscars #DesertDiamonds #RedCarpetStyle [De Beers Group, A Diamond Is Forever, Natural Diamonds, Desert Diamonds, Oscars 2026, Red Carpet Jewellery, Celebrity Style, Luxury Jewellery]
On the red carpet at the 98th Academy Awards, Desert diamonds made a distinct statement. Worn by Tamron Hall and Rose Byrne, these natural diamonds, in shades shaped by time and the elements, brought a sense of depth, warmth, and individuality to the night. #NaturalDiamonds #ADiamondIsForever #Oscars #DesertDiamonds #RedCarpetStyle [De Beers Group, A Diamond Is Forever, Natural Diamonds, Desert Diamonds, Oscars 2026, Red Carpet Jewellery, Celebrity Style, Luxury Jewellery]
On the red carpet at the 98th Academy Awards, Desert diamonds made a distinct statement. Worn by Tamron Hall and Rose Byrne, these natural diamonds, in shades shaped by time and the elements, brought a sense of depth, warmth, and individuality to the night. #NaturalDiamonds #ADiamondIsForever #Oscars #DesertDiamonds #RedCarpetStyle [De Beers Group, A Diamond Is Forever, Natural Diamonds, Desert Diamonds, Oscars 2026, Red Carpet Jewellery, Celebrity Style, Luxury Jewellery]
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
On the red carpet at the 98th Academy Awards, Desert diamonds made a distinct statement. Worn by Tamron Hall and Rose Byrne, these natural diamonds, in shades shaped by time and the elements, brought a sense of depth, warmth, and individuality to the night. #NaturalDiamonds #ADiamondIsForever #Oscars #DesertDiamonds #RedCarpetStyle [De Beers Group, A Diamond Is Forever, Natural Diamonds, Desert Diamonds, Oscars 2026, Red Carpet Jewellery, Celebrity Style, Luxury Jewellery]
2 days ago
View on Instagram |
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@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
From surprising facts to personal favourites, guests shared what fascinated them most about natural diamonds. A glimpse inside the De Beers Natural Diamond Masterclass, where conversations turned curiosity into appreciation for nature’s most extraordinary creation. #NaturalDiamonds #HeeraHaiSadaKeLiye #DeBeersGroup #NaturalDiamondMasterclass [Natural Diamonds, Diamond Masterclass, De Beers Event, Diamond Discovery, Luxury Jewellery]
4 days ago
View on Instagram |
2/6
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
Swipe, change channels! Binge-worthy, iconic and always in the spotlight. It’s never dull when it’s about diamonds. What’s your favourite moment? Tell us in the comments. #DeBeersGroup #NaturalDiamonds #ADiamondIsForever #HeeraHaiSadaKeLiye [De Beers Group, A Diamond Is Forever, Natural Diamonds in songs movies tv shows, Margot Robbie, Wuthering Heights, Kim Kardashian, Rihanna, Anne Hathaway, Serena Williams, Titanic, Kate Winslet, Taylor Swift]
6 days ago
View on Instagram |
3/6
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
Curiosity, conversation, and the timeless story of natural diamonds. At the De Beers Natural Diamond Masterclass, guests stepped inside the fascinating journey of diamonds, from their origins deep within the Earth to their place in personal style and expression. #NaturalDiamonds #HeeraHaiSadaKeLiye #DeBeersGroup #NaturalDiamondMasterclass #ADiamondIsForever [De Beers Group, Forevermark Natural Diamond Jewellery, Natural Diamonds, De Beers Masterclass, Diamond Culture, Luxury Jewellery, Diamond Story]
1 week ago
View on Instagram |
4/6
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
For Sanjay Garg, the language of Raw Mango has always been about craft, time, and tradition, the same qualities that define natural diamonds. At London Fashion Week, that shared philosophy brought Indian textiles and natural diamonds into quiet conversation. #NaturalDiamonds #RawMango #LondonFashionWeek #IndianCraft #ADiamondIsForever [De Beers Group, A Diamond Is Forever, Forevermark Jewellery, Natural Diamonds, Raw Mango Runway, Sanjay Garg, Textile Craft, Luxury Fashion, Fashion Show, London Fashion Week, Designer and Founder Talks]
1 week ago
View on Instagram |
5/6
Some partnerships are made. Some were always meant to be. For Abhishek Sharma, diamonds have always been part of his everyday style. Now, he officially joins the Natural Diamond Squad, celebrating resilience, confidence, and a shine that lasts forever. 💎 #NaturalDiamonds #HeeraHaiSadaKeLiye #DeBeersGroup #AbhishekSharma #ADiamondIsForever [Natural Diamonds, Abhishek Sharma, De Beers Partnership, Diamond Symbolism, Cricket, India Cricket, Luxury Lifestyle]
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
Some partnerships are made. Some were always meant to be. For Abhishek Sharma, diamonds have always been part of his everyday style. Now, he officially joins the Natural Diamond Squad, celebrating resilience, confidence, and a shine that lasts forever. 💎 #NaturalDiamonds #HeeraHaiSadaKeLiye #DeBeersGroup #AbhishekSharma #ADiamondIsForever [Natural Diamonds, Abhishek Sharma, De Beers Partnership, Diamond Symbolism, Cricket, India Cricket, Luxury Lifestyle]
1 week ago
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6/6