© De Beers 2025.™
Two older women smiling and laughing together in a joyful moment. One has her hand on her chest, while the other embraces her warmly.
Bestie bracelets

Love so natural only natural diamonds will do

Scroll down

Love so natural only natural diamonds will do

Friendships that see us through every phase deserve something just as lasting.

Preview image for the YouTube video oPFVfUmPEqc

The Love from, Bestie collection is our ode to those who stand by us, no matter how life changes. For the ones who know our secrets, call us out on our drama, and stay through it all, this bracelet collection in natural diamonds is a little promise that says, “I’m not going anywhere.” These serve as a symbol of belonging and a celebration of shared experiences and milestones. Every friendship is different. That’s why the Besties Bracelets mark what makes each connection truly rare and one-of-a-kind.

We celebrate friendships that have weathered every season of life – career shifts, cross-country moves, heartbreaks, babies, breakthroughs. Through it all, they’ve been each other’s constant. And now, with the Besties Bracelet, they can wear that bond forever.

Crafted with natural diamonds, the bracelet becomes a meaningful gesture – one that doesn’t wait for an occasion but creates one. The collection honors friendships that never take a day off.

Because for friendships so natural, only natural diamonds will do.

Best friends celebrating
Both hands comparing bracelets
Two friends looking each other
Two hand comparing bracelets
Both friends laughing
Hands showing their bracelets
Friends huging each other
Two hands with their bracelets
1/8

Catalog

Bracelet product 3
Bracelet product 2
Bracelet product 4
Bracelet product 4
1/4

Bestie bracelets

Preview image for the YouTube video vlX85SLfIlc
Bestie Bracelets

Deepa & Shabana

Preview image for the YouTube video gLE_202LGLk
Bestie Bracelets

Ujjayini & Munmun

Preview image for the YouTube video GjJisY7D8Sw
Bestie Bracelets

Priya & Suman

Preview image for the YouTube video L6g2ISEGt-w
Bestie Bracelets

Vidya & Tanvee

1/4

A Father's love is forever

Dad and his daughter

A Father's love is forever

Dads and daughters, a bond so natural that only a natural diamond could capture its sheer preciousness.

Latest articles

Ranked: The top celebrity betrothals of the past decade
About natural diamonds

Ranked: The top celebrity betrothals of the past decade

6 min read
A star-studded celebration of natural diamonds in London
Style

A star-studded celebration of natural diamonds in London

3 min read
Why natural diamonds make the perfect Diwali gift 
Gifting

Why natural diamonds make the perfect Diwali gift 

4 min read
1/3

A Father’s Love is forever

It’s a campaign that we hope will inspire dads and their daughters to get closer and understand how much they mean to each other.

Job No 8314 De Beers 2nd Piercing Assets Hero Banners 1920X1080 01
Job No 8314 De Beers 2nd Piercing Assets Hero Banners 1080 x 1350 04

"The ‘Love, From Dad’ campaign invites you to witness the precious moments between dads and their daughters - candid moments that shine with love, understanding, fun, and warmth."

Dads and daughters, a bond so natural that only a natural diamond could capture its sheer preciousness. The ‘Love, From Dad’ campaign is all about letting this wholesome love sparkle forever. Traditionally, every girl’s first piercing is not her own choice. That’s what makes the second piercing a momentous occasion. It’s when she finally makes her own decision to get one, at an age where she’s starting to explore her individuality. It’s the moment when she gets to sparkle in her own way. And while the world might see a girl as dramatic, stubborn, or impulsive, a dad sees something else entirely – his daughter finding her voice, taking up space, and shaping her own story. Because he knows that growing up strong isn’t just important for her; it is everything! And there’s no prouder moment than watching her step into her own light.

Surely, there’s no better way to celebrate that than with a natural diamond piercing. What makes it even more special is when it’s given to her with ‘Love, From Dad.’

Catalog

earings
earings
earings
earings
earings
earings
earings
earings
1/8

Locate your nearest diamond store

Results

Loading...
Number Of Shops: 0

Store Direction

GET DIRECTIONS

Use my location to find the closest Service Provider near me

Description

Discover

Follow us on social

@heerahaisadakeliye

Heera Hai Sada Ke Liye

@heerahaisadakeliye

Celebrating the timeless brilliance of natural diamonds—crafted by nature, treasured forever.
  • A 137-carat yellow diamond that travelled from the Medici court to the Austrian crown, and then disappeared after World War I. The Florentine Diamond remains one of history’s greatest mysteries, a symbol of beauty lost and legacy eternal. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #FlorentineDiamond #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Florentine Diamond, Yellow Diamond, History, The Archive]
  • Once a symbol of lineage, now a sign of individuality. The pinky ring has evolved, from rebellion to refinement, from heritage to self-expression. A small canvas with a powerful statement. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #PinkyRings #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Pinky Rings, Megan Markle, Dua Lipa, Emily Ratajowski, Rihanna, Hailey Bieber, King Charles, Alain Delon, Fashion, Jewellery]
  • There’s a quiet elegance in what cannot be replicated. Rosemin discovered the poetic allure of natural diamonds: their depth, their history, and the way each one holds a story shaped by time itself. Billions of years in the making, every natural diamond from De Beers stands as a singular creation, unmatched in character and authenticity. @debeersgroup #DeBeers #HeeraHaiSadaKeLiye #VoyageThroughTheDiamondRealm #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, London, Voyage Through The Diamond Realm, Natural Diamonds]
  • A billion years to you, in just a few moves! 1. Over a billion years ago, nature turned up the heat - rare volcanic eruptions brought diamonds to the surface. 2. Hidden inside volcanic rock called Kimberlite, they waited… until we found them in their rough, uncut glory. 3. Then comes the sorting - size, shape, sparkle potential. Every rough diamond gets its moment of judgment. 4. Only the best rough diamonds make it to the cutting table, where the 4Cs decide who shines brightest. 5. Finally, the sparkle you wear - billions of years in the making, styled just for you. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds, A Diamond Is Forever, How Are Natural Diamonds Formed, Thumb Trend, Move Your Thumb To The Beat Trend, Volcano, Mining, Polishing, Engagement Rings, Necklaces, Earring, Bracelets]
  • In the spatial realm of natural diamonds, perspective shifts. A masterclass in light, clarity, and the art of seeing brilliance up close. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds, A Diamond Is Forever, Spatial Scene, IOS, iPhone, New Feature, Cinematic, Twinkle Khanna, Sara Tendulkar, Nonita Kalra, Ananya Panday, The Natural Diamond Cut]
  • Napoleon Bonaparte’s 1810 diamond brooch and two extraordinary coloured diamonds, The Glowing Rose and The Mellon Blue, are set to headline Geneva’s upcoming auction. A moment where history, rarity, and artistry converge in pure brilliance. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds, A Diamond Is Forever, Napoleon Bonaparte Brooch Auction, Sotheby’s Royal & Nobel Jewels]
View on Instagram
A 137-carat yellow diamond that travelled from the Medici court to the Austrian crown, and then disappeared after World War I. The Florentine Diamond remains one of history’s greatest mysteries, a symbol of beauty lost and legacy eternal. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #FlorentineDiamond #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Florentine Diamond, Yellow Diamond, History, The Archive]
A 137-carat yellow diamond that travelled from the Medici court to the Austrian crown, and then disappeared after World War I. The Florentine Diamond remains one of history’s greatest mysteries, a symbol of beauty lost and legacy eternal. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #FlorentineDiamond #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Florentine Diamond, Yellow Diamond, History, The Archive]
A 137-carat yellow diamond that travelled from the Medici court to the Austrian crown, and then disappeared after World War I. The Florentine Diamond remains one of history’s greatest mysteries, a symbol of beauty lost and legacy eternal. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #FlorentineDiamond #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Florentine Diamond, Yellow Diamond, History, The Archive]
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
A 137-carat yellow diamond that travelled from the Medici court to the Austrian crown, and then disappeared after World War I. The Florentine Diamond remains one of history’s greatest mysteries, a symbol of beauty lost and legacy eternal. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #FlorentineDiamond #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Florentine Diamond, Yellow Diamond, History, The Archive]
3 days ago
View on Instagram |
1/6
Once a symbol of lineage, now a sign of individuality. The pinky ring has evolved, from rebellion to refinement, from heritage to self-expression. A small canvas with a powerful statement. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #PinkyRings #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Pinky Rings, Megan Markle, Dua Lipa, Emily Ratajowski, Rihanna, Hailey Bieber, King Charles, Alain Delon, Fashion, Jewellery]
Once a symbol of lineage, now a sign of individuality. The pinky ring has evolved, from rebellion to refinement, from heritage to self-expression. A small canvas with a powerful statement. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #PinkyRings #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Pinky Rings, Megan Markle, Dua Lipa, Emily Ratajowski, Rihanna, Hailey Bieber, King Charles, Alain Delon, Fashion, Jewellery]
Once a symbol of lineage, now a sign of individuality. The pinky ring has evolved, from rebellion to refinement, from heritage to self-expression. A small canvas with a powerful statement. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #PinkyRings #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Pinky Rings, Megan Markle, Dua Lipa, Emily Ratajowski, Rihanna, Hailey Bieber, King Charles, Alain Delon, Fashion, Jewellery]
Once a symbol of lineage, now a sign of individuality. The pinky ring has evolved, from rebellion to refinement, from heritage to self-expression. A small canvas with a powerful statement. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #PinkyRings #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Pinky Rings, Megan Markle, Dua Lipa, Emily Ratajowski, Rihanna, Hailey Bieber, King Charles, Alain Delon, Fashion, Jewellery]
Once a symbol of lineage, now a sign of individuality. The pinky ring has evolved, from rebellion to refinement, from heritage to self-expression. A small canvas with a powerful statement. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #PinkyRings #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Pinky Rings, Megan Markle, Dua Lipa, Emily Ratajowski, Rihanna, Hailey Bieber, King Charles, Alain Delon, Fashion, Jewellery]
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
Once a symbol of lineage, now a sign of individuality. The pinky ring has evolved, from rebellion to refinement, from heritage to self-expression. A small canvas with a powerful statement. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds #PinkyRings #TheArchive [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds. Real Diamonds, A Diamond Is Forever, Pinky Rings, Megan Markle, Dua Lipa, Emily Ratajowski, Rihanna, Hailey Bieber, King Charles, Alain Delon, Fashion, Jewellery]
4 days ago
View on Instagram |
2/6
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
There’s a quiet elegance in what cannot be replicated. Rosemin discovered the poetic allure of natural diamonds: their depth, their history, and the way each one holds a story shaped by time itself. Billions of years in the making, every natural diamond from De Beers stands as a singular creation, unmatched in character and authenticity. @debeersgroup #DeBeers #HeeraHaiSadaKeLiye #VoyageThroughTheDiamondRealm #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, London, Voyage Through The Diamond Realm, Natural Diamonds]
6 days ago
View on Instagram |
3/6
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
A billion years to you, in just a few moves! 1. Over a billion years ago, nature turned up the heat - rare volcanic eruptions brought diamonds to the surface. 2. Hidden inside volcanic rock called Kimberlite, they waited… until we found them in their rough, uncut glory. 3. Then comes the sorting - size, shape, sparkle potential. Every rough diamond gets its moment of judgment. 4. Only the best rough diamonds make it to the cutting table, where the 4Cs decide who shines brightest. 5. Finally, the sparkle you wear - billions of years in the making, styled just for you. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds, A Diamond Is Forever, How Are Natural Diamonds Formed, Thumb Trend, Move Your Thumb To The Beat Trend, Volcano, Mining, Polishing, Engagement Rings, Necklaces, Earring, Bracelets]
1 week ago
View on Instagram |
4/6
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
In the spatial realm of natural diamonds, perspective shifts. A masterclass in light, clarity, and the art of seeing brilliance up close. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds, A Diamond Is Forever, Spatial Scene, IOS, iPhone, New Feature, Cinematic, Twinkle Khanna, Sara Tendulkar, Nonita Kalra, Ananya Panday, The Natural Diamond Cut]
1 week ago
View on Instagram |
5/6
Napoleon Bonaparte’s 1810 diamond brooch and two extraordinary coloured diamonds, The Glowing Rose and The Mellon Blue, are set to headline Geneva’s upcoming auction. A moment where history, rarity, and artistry converge in pure brilliance. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds, A Diamond Is Forever, Napoleon Bonaparte Brooch Auction, Sotheby’s Royal & Nobel Jewels]
Napoleon Bonaparte’s 1810 diamond brooch and two extraordinary coloured diamonds, The Glowing Rose and The Mellon Blue, are set to headline Geneva’s upcoming auction. A moment where history, rarity, and artistry converge in pure brilliance. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds, A Diamond Is Forever, Napoleon Bonaparte Brooch Auction, Sotheby’s Royal & Nobel Jewels]
Napoleon Bonaparte’s 1810 diamond brooch and two extraordinary coloured diamonds, The Glowing Rose and The Mellon Blue, are set to headline Geneva’s upcoming auction. A moment where history, rarity, and artistry converge in pure brilliance. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds, A Diamond Is Forever, Napoleon Bonaparte Brooch Auction, Sotheby’s Royal & Nobel Jewels]
Napoleon Bonaparte’s 1810 diamond brooch and two extraordinary coloured diamonds, The Glowing Rose and The Mellon Blue, are set to headline Geneva’s upcoming auction. A moment where history, rarity, and artistry converge in pure brilliance. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds, A Diamond Is Forever, Napoleon Bonaparte Brooch Auction, Sotheby’s Royal & Nobel Jewels]
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
Napoleon Bonaparte’s 1810 diamond brooch and two extraordinary coloured diamonds, The Glowing Rose and The Mellon Blue, are set to headline Geneva’s upcoming auction. A moment where history, rarity, and artistry converge in pure brilliance. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds, A Diamond Is Forever, Napoleon Bonaparte Brooch Auction, Sotheby’s Royal & Nobel Jewels]
1 week ago
View on Instagram |
6/6