Two older women smiling and laughing together in a joyful moment. One has her hand on her chest, while the other embraces her warmly.
Bestie bracelets

Love so natural only natural diamonds will do

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Love so natural only natural diamonds will do

Friendships that see us through every phase deserve something just as lasting.

Preview image for the YouTube video oPFVfUmPEqc

The Love from, Bestie collection is our ode to those who stand by us, no matter how life changes. For the ones who know our secrets, call us out on our drama, and stay through it all, this bracelet collection in natural diamonds is a little promise that says, “I’m not going anywhere.” These serve as a symbol of belonging and a celebration of shared experiences and milestones. Every friendship is different. That’s why the Besties Bracelets mark what makes each connection truly rare and one-of-a-kind.

We celebrate friendships that have weathered every season of life – career shifts, cross-country moves, heartbreaks, babies, breakthroughs. Through it all, they’ve been each other’s constant. And now, with the Besties Bracelet, they can wear that bond forever.

Crafted with natural diamonds, the bracelet becomes a meaningful gesture – one that doesn’t wait for an occasion but creates one. The collection honors friendships that never take a day off.

Because for friendships so natural, only natural diamonds will do.

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A Father's love is forever

Dad and his daughter

A Father's love is forever

Dads and daughters, a bond so natural that only a natural diamond could capture its sheer preciousness.

A Father’s Love is forever

It’s a campaign that we hope will inspire dads and their daughters to get closer and understand how much they mean to each other.

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"The ‘Love, From Dad’ campaign invites you to witness the precious moments between dads and their daughters - candid moments that shine with love, understanding, fun, and warmth."

Dads and daughters, a bond so natural that only a natural diamond could capture its sheer preciousness. The ‘Love, From Dad’ campaign is all about letting this wholesome love sparkle forever. Traditionally, every girl’s first piercing is not her own choice. That’s what makes the second piercing a momentous occasion. It’s when she finally makes her own decision to get one, at an age where she’s starting to explore her individuality. It’s the moment when she gets to sparkle in her own way. And while the world might see a girl as dramatic, stubborn, or impulsive, a dad sees something else entirely – his daughter finding her voice, taking up space, and shaping her own story. Because he knows that growing up strong isn’t just important for her; it is everything! And there’s no prouder moment than watching her step into her own light.

Surely, there’s no better way to celebrate that than with a natural diamond piercing. What makes it even more special is when it’s given to her with ‘Love, From Dad.’

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@heerahaisadakeliye
Heera Hai Sada Ke Liye

@heerahaisadakeliye

Celebrating the timeless brilliance of natural diamonds—crafted by nature, treasured forever.
  • The ocean stretches endlessly, its horizon a reminder of forever. And within that infinity, it’s the certainties that matter most, a hand that always meets yours, a bond that completes the story. Two halves that shine apart, but glow brightest together.

Discover the Love, from Bestie collection, forever stories told in natural diamonds.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
  • Diamonds for all the times you were more than a friend; a diary, a cheerleader, a safe place. For the everyday rituals that turned into forever memories. For the small things that made the biggest difference. 

Discover the Love, from Bestie collection, forever stories told in natural diamonds.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
  • Laughter, rituals, and moments only the two of you know. Natural diamonds, celebrating the ties that last.

The Love, From Bestie Collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
  • Some friendships live in the little things; the late-night calls, the quiet check-ins, the inside jokes that never needed explaining. They’re written in notes we never threw away, taped into scrapbooks of memory, captured in polaroids that still make us smile. 

The Love, from Bestie collection frames these forever stories in natural diamonds, friendship bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
  • Friendship has many languages, but only one essence: LOVE.
From shared silences to radiant laughter, every bond tells its own story. The Bestie collection translates these timeless connections into forever diamonds, crafted to be styled, celebrated, and cherished.

The Love, From Bestie Collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
  • Friendship is a weave of many strands, distinct, yet inseparable. Each one lends its strength to the other, creating a bond both resilient and rare.

The Love, From Bestie Collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
The ocean stretches endlessly, its horizon a reminder of forever. And within that infinity, it’s the certainties that matter most, a hand that always meets yours, a bond that completes the story. Two halves that shine apart, but glow brightest together.

Discover the Love, from Bestie collection, forever stories told in natural diamonds.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
The ocean stretches endlessly, its horizon a reminder of forever. And within that infinity, it’s the certainties that matter most, a hand that always meets yours, a bond that completes the story. Two halves that shine apart, but glow brightest together. Discover the Love, from Bestie collection, forever stories told in natural diamonds. #HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets [Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
5 days ago
View on Instagram |
1/6
Diamonds for all the times you were more than a friend; a diary, a cheerleader, a safe place. For the everyday rituals that turned into forever memories. For the small things that made the biggest difference. 

Discover the Love, from Bestie collection, forever stories told in natural diamonds.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Diamonds for all the times you were more than a friend; a diary, a cheerleader, a safe place. For the everyday rituals that turned into forever memories. For the small things that made the biggest difference. 

Discover the Love, from Bestie collection, forever stories told in natural diamonds.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Diamonds for all the times you were more than a friend; a diary, a cheerleader, a safe place. For the everyday rituals that turned into forever memories. For the small things that made the biggest difference. 

Discover the Love, from Bestie collection, forever stories told in natural diamonds.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Diamonds for all the times you were more than a friend; a diary, a cheerleader, a safe place. For the everyday rituals that turned into forever memories. For the small things that made the biggest difference. 

Discover the Love, from Bestie collection, forever stories told in natural diamonds.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Diamonds for all the times you were more than a friend; a diary, a cheerleader, a safe place. For the everyday rituals that turned into forever memories. For the small things that made the biggest difference. Discover the Love, from Bestie collection, forever stories told in natural diamonds. #HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets [Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
6 days ago
View on Instagram |
2/6
Laughter, rituals, and moments only the two of you know. Natural diamonds, celebrating the ties that last. The Love, From Bestie Collection, natural diamond bracelets for you and your bestie. #HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets [Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
6 days ago
View on Instagram |
3/6
Some friendships live in the little things; the late-night calls, the quiet check-ins, the inside jokes that never needed explaining. They’re written in notes we never threw away, taped into scrapbooks of memory, captured in polaroids that still make us smile. 

The Love, from Bestie collection frames these forever stories in natural diamonds, friendship bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Some friendships live in the little things; the late-night calls, the quiet check-ins, the inside jokes that never needed explaining. They’re written in notes we never threw away, taped into scrapbooks of memory, captured in polaroids that still make us smile. 

The Love, from Bestie collection frames these forever stories in natural diamonds, friendship bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Some friendships live in the little things; the late-night calls, the quiet check-ins, the inside jokes that never needed explaining. They’re written in notes we never threw away, taped into scrapbooks of memory, captured in polaroids that still make us smile. 

The Love, from Bestie collection frames these forever stories in natural diamonds, friendship bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Some friendships live in the little things; the late-night calls, the quiet check-ins, the inside jokes that never needed explaining. They’re written in notes we never threw away, taped into scrapbooks of memory, captured in polaroids that still make us smile. 

The Love, from Bestie collection frames these forever stories in natural diamonds, friendship bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Some friendships live in the little things; the late-night calls, the quiet check-ins, the inside jokes that never needed explaining. They’re written in notes we never threw away, taped into scrapbooks of memory, captured in polaroids that still make us smile. 

The Love, from Bestie collection frames these forever stories in natural diamonds, friendship bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Some friendships live in the little things; the late-night calls, the quiet check-ins, the inside jokes that never needed explaining. They’re written in notes we never threw away, taped into scrapbooks of memory, captured in polaroids that still make us smile. The Love, from Bestie collection frames these forever stories in natural diamonds, friendship bracelets for you and your bestie. #HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets [Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
1 week ago
View on Instagram |
4/6
Friendship has many languages, but only one essence: LOVE.
From shared silences to radiant laughter, every bond tells its own story. The Bestie collection translates these timeless connections into forever diamonds, crafted to be styled, celebrated, and cherished.

The Love, From Bestie Collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Friendship has many languages, but only one essence: LOVE.
From shared silences to radiant laughter, every bond tells its own story. The Bestie collection translates these timeless connections into forever diamonds, crafted to be styled, celebrated, and cherished.

The Love, From Bestie Collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Friendship has many languages, but only one essence: LOVE.
From shared silences to radiant laughter, every bond tells its own story. The Bestie collection translates these timeless connections into forever diamonds, crafted to be styled, celebrated, and cherished.

The Love, From Bestie Collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Friendship has many languages, but only one essence: LOVE.
From shared silences to radiant laughter, every bond tells its own story. The Bestie collection translates these timeless connections into forever diamonds, crafted to be styled, celebrated, and cherished.

The Love, From Bestie Collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Friendship has many languages, but only one essence: LOVE. From shared silences to radiant laughter, every bond tells its own story. The Bestie collection translates these timeless connections into forever diamonds, crafted to be styled, celebrated, and cherished. The Love, From Bestie Collection, natural diamond bracelets for you and your bestie. #HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets [Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
1 week ago
View on Instagram |
5/6
Friendship is a weave of many strands, distinct, yet inseparable. Each one lends its strength to the other, creating a bond both resilient and rare.

The Love, From Bestie Collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Friendship is a weave of many strands, distinct, yet inseparable. Each one lends its strength to the other, creating a bond both resilient and rare. The Love, From Bestie Collection, natural diamond bracelets for you and your bestie. #HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets [Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
1 week ago
View on Instagram |
6/6