© De Beers 2025.™
Two older women smiling and laughing together in a joyful moment. One has her hand on her chest, while the other embraces her warmly.
Bestie bracelets

Love so natural only natural diamonds will do

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Love so natural only natural diamonds will do

Friendships that see us through every phase deserve something just as lasting.

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The Love from, Bestie collection is our ode to those who stand by us, no matter how life changes. For the ones who know our secrets, call us out on our drama, and stay through it all, this bracelet collection in natural diamonds is a little promise that says, “I’m not going anywhere.” These serve as a symbol of belonging and a celebration of shared experiences and milestones. Every friendship is different. That’s why the Besties Bracelets mark what makes each connection truly rare and one-of-a-kind.

We celebrate friendships that have weathered every season of life – career shifts, cross-country moves, heartbreaks, babies, breakthroughs. Through it all, they’ve been each other’s constant. And now, with the Besties Bracelet, they can wear that bond forever.

Crafted with natural diamonds, the bracelet becomes a meaningful gesture – one that doesn’t wait for an occasion but creates one. The collection honors friendships that never take a day off.

Because for friendships so natural, only natural diamonds will do.

Best friends celebrating
Both hands comparing bracelets
Two friends looking each other
Two hand comparing bracelets
Both friends laughing
Hands showing their bracelets
Friends huging each other
Two hands with their bracelets
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Catalog

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Bracelet product 2
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Bestie bracelets

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Bestie Bracelets

Deepa & Shabana

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Bestie Bracelets

Ujjayini & Munmun

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Bestie Bracelets

Priya & Suman

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Bestie Bracelets

Vidya & Tanvee

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A Father's love is forever

Dad and his daughter

A Father's love is forever

Dads and daughters, a bond so natural that only a natural diamond could capture its sheer preciousness.

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A Father’s Love is forever

It’s a campaign that we hope will inspire dads and their daughters to get closer and understand how much they mean to each other.

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"The ‘Love, From Dad’ campaign invites you to witness the precious moments between dads and their daughters - candid moments that shine with love, understanding, fun, and warmth."

Dads and daughters, a bond so natural that only a natural diamond could capture its sheer preciousness. The ‘Love, From Dad’ campaign is all about letting this wholesome love sparkle forever. Traditionally, every girl’s first piercing is not her own choice. That’s what makes the second piercing a momentous occasion. It’s when she finally makes her own decision to get one, at an age where she’s starting to explore her individuality. It’s the moment when she gets to sparkle in her own way. And while the world might see a girl as dramatic, stubborn, or impulsive, a dad sees something else entirely – his daughter finding her voice, taking up space, and shaping her own story. Because he knows that growing up strong isn’t just important for her; it is everything! And there’s no prouder moment than watching her step into her own light.

Surely, there’s no better way to celebrate that than with a natural diamond piercing. What makes it even more special is when it’s given to her with ‘Love, From Dad.’

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@heerahaisadakeliye

Heera Hai Sada Ke Liye

@heerahaisadakeliye

Celebrating the timeless brilliance of natural diamonds—crafted by nature, treasured forever.
  • Napoleon Bonaparte’s 1810 diamond brooch and two extraordinary coloured diamonds, The Glowing Rose and The Mellon Blue, are set to headline Geneva’s upcoming auction. A moment where history, rarity, and artistry converge in pure brilliance. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds, A Diamond Is Forever, Napoleon Bonaparte Brooch Auction, Sotheby’s Royal & Nobel Jewels]
  • Supersized, statement, and seriously stunning! In 2025, engagement rings have traded subtlety for spectacle; oval, cushion, antique, but always natural. From Elsa Hosk’s five-carat oval to Taylor Swift’s antique cushion-cut and Hailey Bieber’s elongated oval, the trend is clear: natural diamonds are having their big moment. #EngagementRings #Supersized #NaturalDiamonds #DeBeers #HeeraHaiSadaKeLiye [Engagement Rings, Natural diamonds, De Beers, Elsa Hosk, Georgina Rodriguez, Taylor Swift, Grace Kelly, Elizabeth Taylor, Heera Hai Sada Ke Liye, A Diamond Is Forever]
  • When Nita Ambani arrived at the British Museum’s Pink Ball, it wasn’t just another red-carpet moment, it was history revisited. Her necklace, inspired by the Maharani of Indore’s Art Deco classic by Chaumet, blended natural diamonds and emeralds into a story of heritage, craftsmanship, and quiet grandeur. A celebration of legacy, reimagined for the modern gaze. #NitaAmbani #BritishMuseum #PinkBall #NaturalDiamonds #Chaumet #DeBeers #ArtDeco #HeeraHaiSadaKeLiye [Nita Ambani, British Museum’s Pink Ball, British Museum London, Maharani of Indore necklace, Chaumet necklace, Natural diamonds, De Beers, Indian royal jewellery, Heera Hai Sada Ke Liye, A Diamond Is Forever]
  • There’s a quiet power in rarity. At Frieze, Sara Tendulkar reflected on what makes natural diamonds truly irresistible, their quiet individuality, timeless grace, and unrepeatable story. Formed over billions of years, untouched in their authenticity and unmatched in their beauty, each natural diamond from De Beers carries one eternal truth, no two are ever the same. @debeersgroup #DeBeers #HeeraHaiSadaKeLiye #Frieze #FriezeMasters #VoyageThroughTheDiamondRealm #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Frieze, London, Voyage Through The Diamond Realm, Natural Diamonds]
  • From the depths of the earth to the world’s most celebrated showcases, De Beers has revealed diamonds that transcend eras. Rare, flawless, and timeless, each a symbol of mastery that endures beyond generations. #DeBeers #NaturalDiamonds #TheArchive [Heera Hai Sada Ke Liye, A Diamond Is Forever, The Archive, Natural Diamonds, Real Diamonds, History Of Diamonds, Legendary Diamonds]
  • Through the lens of Frieze, De Beers revealed the artistry and precision behind natural diamonds, a perfect harmony between nature’s science and human vision. For celebrities and creatives alike, the experience redefined perception, that this was more than craftsmanship or adornment. Because when you behold a natural diamond, you aren’t just seeing jewellery, you’re witnessing living history, a story billions of years in the making. @debeersgroup #DeBeers #HeeraHaiSadaKeLiye #Frieze #FriezeMasters #VoyageThroughTheDiamondRealm #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Frieze, London, Voyage Through The Diamond Realm, Natural Diamonds]
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Napoleon Bonaparte’s 1810 diamond brooch and two extraordinary coloured diamonds, The Glowing Rose and The Mellon Blue, are set to headline Geneva’s upcoming auction. A moment where history, rarity, and artistry converge in pure brilliance. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds, A Diamond Is Forever, Napoleon Bonaparte Brooch Auction, Sotheby’s Royal & Nobel Jewels]
Napoleon Bonaparte’s 1810 diamond brooch and two extraordinary coloured diamonds, The Glowing Rose and The Mellon Blue, are set to headline Geneva’s upcoming auction. A moment where history, rarity, and artistry converge in pure brilliance. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds, A Diamond Is Forever, Napoleon Bonaparte Brooch Auction, Sotheby’s Royal & Nobel Jewels]
Napoleon Bonaparte’s 1810 diamond brooch and two extraordinary coloured diamonds, The Glowing Rose and The Mellon Blue, are set to headline Geneva’s upcoming auction. A moment where history, rarity, and artistry converge in pure brilliance. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds, A Diamond Is Forever, Napoleon Bonaparte Brooch Auction, Sotheby’s Royal & Nobel Jewels]
Napoleon Bonaparte’s 1810 diamond brooch and two extraordinary coloured diamonds, The Glowing Rose and The Mellon Blue, are set to headline Geneva’s upcoming auction. A moment where history, rarity, and artistry converge in pure brilliance. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds, A Diamond Is Forever, Napoleon Bonaparte Brooch Auction, Sotheby’s Royal & Nobel Jewels]
@heerahaisadakeliye
@heerahaisadakeliye
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Napoleon Bonaparte’s 1810 diamond brooch and two extraordinary coloured diamonds, The Glowing Rose and The Mellon Blue, are set to headline Geneva’s upcoming auction. A moment where history, rarity, and artistry converge in pure brilliance. #DeBeers #HeeraHaiSadaKeLiye #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Natural Diamonds, A Diamond Is Forever, Napoleon Bonaparte Brooch Auction, Sotheby’s Royal & Nobel Jewels]
2 days ago
View on Instagram |
1/6
Supersized, statement, and seriously stunning! In 2025, engagement rings have traded subtlety for spectacle; oval, cushion, antique, but always natural. From Elsa Hosk’s five-carat oval to Taylor Swift’s antique cushion-cut and Hailey Bieber’s elongated oval, the trend is clear: natural diamonds are having their big moment. #EngagementRings #Supersized #NaturalDiamonds #DeBeers #HeeraHaiSadaKeLiye [Engagement Rings, Natural diamonds, De Beers, Elsa Hosk, Georgina Rodriguez, Taylor Swift, Grace Kelly, Elizabeth Taylor, Heera Hai Sada Ke Liye, A Diamond Is Forever]
Supersized, statement, and seriously stunning! In 2025, engagement rings have traded subtlety for spectacle; oval, cushion, antique, but always natural. From Elsa Hosk’s five-carat oval to Taylor Swift’s antique cushion-cut and Hailey Bieber’s elongated oval, the trend is clear: natural diamonds are having their big moment. #EngagementRings #Supersized #NaturalDiamonds #DeBeers #HeeraHaiSadaKeLiye [Engagement Rings, Natural diamonds, De Beers, Elsa Hosk, Georgina Rodriguez, Taylor Swift, Grace Kelly, Elizabeth Taylor, Heera Hai Sada Ke Liye, A Diamond Is Forever]
Supersized, statement, and seriously stunning! In 2025, engagement rings have traded subtlety for spectacle; oval, cushion, antique, but always natural. From Elsa Hosk’s five-carat oval to Taylor Swift’s antique cushion-cut and Hailey Bieber’s elongated oval, the trend is clear: natural diamonds are having their big moment. #EngagementRings #Supersized #NaturalDiamonds #DeBeers #HeeraHaiSadaKeLiye [Engagement Rings, Natural diamonds, De Beers, Elsa Hosk, Georgina Rodriguez, Taylor Swift, Grace Kelly, Elizabeth Taylor, Heera Hai Sada Ke Liye, A Diamond Is Forever]
Supersized, statement, and seriously stunning! In 2025, engagement rings have traded subtlety for spectacle; oval, cushion, antique, but always natural. From Elsa Hosk’s five-carat oval to Taylor Swift’s antique cushion-cut and Hailey Bieber’s elongated oval, the trend is clear: natural diamonds are having their big moment. #EngagementRings #Supersized #NaturalDiamonds #DeBeers #HeeraHaiSadaKeLiye [Engagement Rings, Natural diamonds, De Beers, Elsa Hosk, Georgina Rodriguez, Taylor Swift, Grace Kelly, Elizabeth Taylor, Heera Hai Sada Ke Liye, A Diamond Is Forever]
Supersized, statement, and seriously stunning! In 2025, engagement rings have traded subtlety for spectacle; oval, cushion, antique, but always natural. From Elsa Hosk’s five-carat oval to Taylor Swift’s antique cushion-cut and Hailey Bieber’s elongated oval, the trend is clear: natural diamonds are having their big moment. #EngagementRings #Supersized #NaturalDiamonds #DeBeers #HeeraHaiSadaKeLiye [Engagement Rings, Natural diamonds, De Beers, Elsa Hosk, Georgina Rodriguez, Taylor Swift, Grace Kelly, Elizabeth Taylor, Heera Hai Sada Ke Liye, A Diamond Is Forever]
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
Supersized, statement, and seriously stunning! In 2025, engagement rings have traded subtlety for spectacle; oval, cushion, antique, but always natural. From Elsa Hosk’s five-carat oval to Taylor Swift’s antique cushion-cut and Hailey Bieber’s elongated oval, the trend is clear: natural diamonds are having their big moment. #EngagementRings #Supersized #NaturalDiamonds #DeBeers #HeeraHaiSadaKeLiye [Engagement Rings, Natural diamonds, De Beers, Elsa Hosk, Georgina Rodriguez, Taylor Swift, Grace Kelly, Elizabeth Taylor, Heera Hai Sada Ke Liye, A Diamond Is Forever]
6 days ago
View on Instagram |
2/6
When Nita Ambani arrived at the British Museum’s Pink Ball, it wasn’t just another red-carpet moment, it was history revisited. Her necklace, inspired by the Maharani of Indore’s Art Deco classic by Chaumet, blended natural diamonds and emeralds into a story of heritage, craftsmanship, and quiet grandeur. A celebration of legacy, reimagined for the modern gaze. #NitaAmbani #BritishMuseum #PinkBall #NaturalDiamonds #Chaumet #DeBeers #ArtDeco #HeeraHaiSadaKeLiye [Nita Ambani, British Museum’s Pink Ball, British Museum London, Maharani of Indore necklace, Chaumet necklace, Natural diamonds, De Beers, Indian royal jewellery, Heera Hai Sada Ke Liye, A Diamond Is Forever]
When Nita Ambani arrived at the British Museum’s Pink Ball, it wasn’t just another red-carpet moment, it was history revisited. Her necklace, inspired by the Maharani of Indore’s Art Deco classic by Chaumet, blended natural diamonds and emeralds into a story of heritage, craftsmanship, and quiet grandeur. A celebration of legacy, reimagined for the modern gaze. #NitaAmbani #BritishMuseum #PinkBall #NaturalDiamonds #Chaumet #DeBeers #ArtDeco #HeeraHaiSadaKeLiye [Nita Ambani, British Museum’s Pink Ball, British Museum London, Maharani of Indore necklace, Chaumet necklace, Natural diamonds, De Beers, Indian royal jewellery, Heera Hai Sada Ke Liye, A Diamond Is Forever]
When Nita Ambani arrived at the British Museum’s Pink Ball, it wasn’t just another red-carpet moment, it was history revisited. Her necklace, inspired by the Maharani of Indore’s Art Deco classic by Chaumet, blended natural diamonds and emeralds into a story of heritage, craftsmanship, and quiet grandeur. A celebration of legacy, reimagined for the modern gaze. #NitaAmbani #BritishMuseum #PinkBall #NaturalDiamonds #Chaumet #DeBeers #ArtDeco #HeeraHaiSadaKeLiye [Nita Ambani, British Museum’s Pink Ball, British Museum London, Maharani of Indore necklace, Chaumet necklace, Natural diamonds, De Beers, Indian royal jewellery, Heera Hai Sada Ke Liye, A Diamond Is Forever]
When Nita Ambani arrived at the British Museum’s Pink Ball, it wasn’t just another red-carpet moment, it was history revisited. Her necklace, inspired by the Maharani of Indore’s Art Deco classic by Chaumet, blended natural diamonds and emeralds into a story of heritage, craftsmanship, and quiet grandeur. A celebration of legacy, reimagined for the modern gaze. #NitaAmbani #BritishMuseum #PinkBall #NaturalDiamonds #Chaumet #DeBeers #ArtDeco #HeeraHaiSadaKeLiye [Nita Ambani, British Museum’s Pink Ball, British Museum London, Maharani of Indore necklace, Chaumet necklace, Natural diamonds, De Beers, Indian royal jewellery, Heera Hai Sada Ke Liye, A Diamond Is Forever]
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
When Nita Ambani arrived at the British Museum’s Pink Ball, it wasn’t just another red-carpet moment, it was history revisited. Her necklace, inspired by the Maharani of Indore’s Art Deco classic by Chaumet, blended natural diamonds and emeralds into a story of heritage, craftsmanship, and quiet grandeur. A celebration of legacy, reimagined for the modern gaze. #NitaAmbani #BritishMuseum #PinkBall #NaturalDiamonds #Chaumet #DeBeers #ArtDeco #HeeraHaiSadaKeLiye [Nita Ambani, British Museum’s Pink Ball, British Museum London, Maharani of Indore necklace, Chaumet necklace, Natural diamonds, De Beers, Indian royal jewellery, Heera Hai Sada Ke Liye, A Diamond Is Forever]
1 week ago
View on Instagram |
3/6
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
There’s a quiet power in rarity. At Frieze, Sara Tendulkar reflected on what makes natural diamonds truly irresistible, their quiet individuality, timeless grace, and unrepeatable story. Formed over billions of years, untouched in their authenticity and unmatched in their beauty, each natural diamond from De Beers carries one eternal truth, no two are ever the same. @debeersgroup #DeBeers #HeeraHaiSadaKeLiye #Frieze #FriezeMasters #VoyageThroughTheDiamondRealm #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Frieze, London, Voyage Through The Diamond Realm, Natural Diamonds]
2 weeks ago
View on Instagram |
4/6
From the depths of the earth to the world’s most celebrated showcases, De Beers has revealed diamonds that transcend eras. Rare, flawless, and timeless, each a symbol of mastery that endures beyond generations. #DeBeers #NaturalDiamonds #TheArchive [Heera Hai Sada Ke Liye, A Diamond Is Forever, The Archive, Natural Diamonds, Real Diamonds, History Of Diamonds, Legendary Diamonds]
From the depths of the earth to the world’s most celebrated showcases, De Beers has revealed diamonds that transcend eras. Rare, flawless, and timeless, each a symbol of mastery that endures beyond generations. #DeBeers #NaturalDiamonds #TheArchive [Heera Hai Sada Ke Liye, A Diamond Is Forever, The Archive, Natural Diamonds, Real Diamonds, History Of Diamonds, Legendary Diamonds]
From the depths of the earth to the world’s most celebrated showcases, De Beers has revealed diamonds that transcend eras. Rare, flawless, and timeless, each a symbol of mastery that endures beyond generations. #DeBeers #NaturalDiamonds #TheArchive [Heera Hai Sada Ke Liye, A Diamond Is Forever, The Archive, Natural Diamonds, Real Diamonds, History Of Diamonds, Legendary Diamonds]
From the depths of the earth to the world’s most celebrated showcases, De Beers has revealed diamonds that transcend eras. Rare, flawless, and timeless, each a symbol of mastery that endures beyond generations. #DeBeers #NaturalDiamonds #TheArchive [Heera Hai Sada Ke Liye, A Diamond Is Forever, The Archive, Natural Diamonds, Real Diamonds, History Of Diamonds, Legendary Diamonds]
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
From the depths of the earth to the world’s most celebrated showcases, De Beers has revealed diamonds that transcend eras. Rare, flawless, and timeless, each a symbol of mastery that endures beyond generations. #DeBeers #NaturalDiamonds #TheArchive [Heera Hai Sada Ke Liye, A Diamond Is Forever, The Archive, Natural Diamonds, Real Diamonds, History Of Diamonds, Legendary Diamonds]
2 weeks ago
View on Instagram |
5/6
@heerahaisadakeliye
@heerahaisadakeliye
•
Follow
Through the lens of Frieze, De Beers revealed the artistry and precision behind natural diamonds, a perfect harmony between nature’s science and human vision. For celebrities and creatives alike, the experience redefined perception, that this was more than craftsmanship or adornment. Because when you behold a natural diamond, you aren’t just seeing jewellery, you’re witnessing living history, a story billions of years in the making. @debeersgroup #DeBeers #HeeraHaiSadaKeLiye #Frieze #FriezeMasters #VoyageThroughTheDiamondRealm #NaturalDiamonds [De Beers, Heera Hai Sada Ke Liye, Frieze, London, Voyage Through The Diamond Realm, Natural Diamonds]
3 weeks ago
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6/6