A father’s love is forever.

Dads and daughters, a bond so natural that only a natural diamond could capture its sheer preciousness. The ‘Love, From Dad’ campaign is all about letting this wholesome love sparkle forever. Traditionally, every girl’s first piercing is not her own choice. That’s what makes the second piercing a momentous occasion. It’s when she finally makes her own decision to get one, at an age where she’s starting to explore her individuality. It’s the moment when she gets to sparkle in her own way. And while the world might see a girl as dramatic, stubborn, or impulsive, a dad sees something else entirely—his daughter finding her voice, taking up space, and shaping her own story. Because he knows that growing up strong isn’t just important for her; it is everything! And there’s no prouder moment than watching her step into her own light.



Surely, there’s no better way to celebrate that than with a natural diamond piercing. What makes it even more special is when it’s given to her with ‘Love, From Dad.’

The ‘Love, From Dad’ campaign invites you to witness the precious moments between dads and their daughters—candid moments that shine with love, understanding, fun, and warmth. It’s a campaign that we hope will inspire dads and their daughters to get closer and understand how much they mean to each other.

Very few things last forever, but natural diamonds are our eternal treasures. They radiate light and hold their magic, undimmed for billions of years.

So do each of us, keeping moments we wish to cherish, of deepest loves and triumphs. The emergence of inner strength.



We keep them safe — through memory, dreams, emotions. These timeless moments of beauty and connection — can last forever..