Two older women smiling and laughing together in a joyful moment. One has her hand on her chest, while the other embraces her warmly.
Bestie bracelets

Love so natural only natural diamonds will do

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Love so natural only natural diamonds will do

Friendships that see us through every phase deserve something just as lasting.

Preview image for the YouTube video oPFVfUmPEqc

The Love from, Bestie collection is our ode to those who stand by us, no matter how life changes. For the ones who know our secrets, call us out on our drama, and stay through it all, this bracelet collection in natural diamonds is a little promise that says, “I’m not going anywhere.” These serve as a symbol of belonging and a celebration of shared experiences and milestones. Every friendship is different. That’s why the Besties Bracelets mark what makes each connection truly rare and one-of-a-kind.

We celebrate friendships that have weathered every season of life – career shifts, cross-country moves, heartbreaks, babies, breakthroughs. Through it all, they’ve been each other’s constant. And now, with the Besties Bracelet, they can wear that bond forever.

Crafted with natural diamonds, the bracelet becomes a meaningful gesture – one that doesn’t wait for an occasion but creates one. The collection honors friendships that never take a day off.

Because for friendships so natural, only natural diamonds will do.

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A Father's love is forever

Dad and his daughter

A Father's love is forever

Dads and daughters, a bond so natural that only a natural diamond could capture its sheer preciousness.

A Father’s Love is forever

It’s a campaign that we hope will inspire dads and their daughters to get closer and understand how much they mean to each other.

Job No 8314 De Beers 2nd Piercing Assets Hero Banners 1920X1080 01
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"The ‘Love, From Dad’ campaign invites you to witness the precious moments between dads and their daughters - candid moments that shine with love, understanding, fun, and warmth."

Dads and daughters, a bond so natural that only a natural diamond could capture its sheer preciousness. The ‘Love, From Dad’ campaign is all about letting this wholesome love sparkle forever. Traditionally, every girl’s first piercing is not her own choice. That’s what makes the second piercing a momentous occasion. It’s when she finally makes her own decision to get one, at an age where she’s starting to explore her individuality. It’s the moment when she gets to sparkle in her own way. And while the world might see a girl as dramatic, stubborn, or impulsive, a dad sees something else entirely – his daughter finding her voice, taking up space, and shaping her own story. Because he knows that growing up strong isn’t just important for her; it is everything! And there’s no prouder moment than watching her step into her own light.

Surely, there’s no better way to celebrate that than with a natural diamond piercing. What makes it even more special is when it’s given to her with ‘Love, From Dad.’

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@heerahaisadakeliye
Heera Hai Sada Ke Liye

@heerahaisadakeliye

Celebrating the timeless brilliance of natural diamonds—crafted by nature, treasured forever.
  • Once the symbol of royal romance, the marquise cut returns, reimagined for a modern era.
Elongated, elegant, and endlessly brilliant, it’s the diamond shape rewriting history’s most iconic love story.

#DeBeers #NaturalDiamonds #TheArchive 

[Heera Hai Sada Ke Liye, A Diamond Is Forever, The Archive, Marquise Cut, Natural Diamonds, Real Diamonds, Selena Gomez Engagement Ring, History Of Diamonds]
  • From whisper-thin chains to sculptural cuffs, 2025 is the year of juxtaposition. Stacks that speak, solitaires with attitude, pavé that’s anything but quiet, natural diamonds redefine the art of layering.

#DeBeers #NaturalDiamonds #TheCut #ADiamondIsForever 

[Diamond Trends, Diamond Jewellery, Diamond Stacking]
  • Inside every jewellery box are pieces that do more than shine, they show up for every chapter. From coffee runs to big wins, late nights to brighter mornings, natural diamonds always fit in.

#HeeraHaiSadaKeLiye #DeBeers #ADiamondForEveryChapter

[Heera Hai Sada Ke Liye, De Beers, Natural Diamonds, Real Diamonds, A Diamond Is Forever, A Diamond For Every Chapter]
  • From fragments of stars to symbols of vows, natural diamonds have carried the meaning of forever across centuries. They’ve marked devotion, celebrated milestones, and endured as love’s truest emblem. The settings change, the vows evolve, but the symbol remains.

#HeeraHaiSadaKeLiye #DeBeers 

[Heera Hai Sada Ke Liye, De Beers, The Archive, Natural Diamonds, Real Diamonds, History of Diamonds, A Diamond Is Forever]
  • From coffee runs to champagne nights, some stacks don’t just accessorize the moment, they become it.

Textures, tones, and timeless diamonds, all in the mix.

Explore the Love, From Bestie collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets 

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection, Stacking Bracelets]
  • Two parts, one promise.
Some bonds are incomplete on their own but find their true meaning together.
The Half of the Line, All of the Meanings bracelet from the Love, From Bestie collection, natural diamonds, crafted to celebrate connections that last forever.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondlsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Once the symbol of royal romance, the marquise cut returns, reimagined for a modern era.
Elongated, elegant, and endlessly brilliant, it’s the diamond shape rewriting history’s most iconic love story.

#DeBeers #NaturalDiamonds #TheArchive 

[Heera Hai Sada Ke Liye, A Diamond Is Forever, The Archive, Marquise Cut, Natural Diamonds, Real Diamonds, Selena Gomez Engagement Ring, History Of Diamonds]
Once the symbol of royal romance, the marquise cut returns, reimagined for a modern era.
Elongated, elegant, and endlessly brilliant, it’s the diamond shape rewriting history’s most iconic love story.

#DeBeers #NaturalDiamonds #TheArchive 

[Heera Hai Sada Ke Liye, A Diamond Is Forever, The Archive, Marquise Cut, Natural Diamonds, Real Diamonds, Selena Gomez Engagement Ring, History Of Diamonds]
Once the symbol of royal romance, the marquise cut returns, reimagined for a modern era.
Elongated, elegant, and endlessly brilliant, it’s the diamond shape rewriting history’s most iconic love story.

#DeBeers #NaturalDiamonds #TheArchive 

[Heera Hai Sada Ke Liye, A Diamond Is Forever, The Archive, Marquise Cut, Natural Diamonds, Real Diamonds, Selena Gomez Engagement Ring, History Of Diamonds]
Once the symbol of royal romance, the marquise cut returns, reimagined for a modern era.
Elongated, elegant, and endlessly brilliant, it’s the diamond shape rewriting history’s most iconic love story.

#DeBeers #NaturalDiamonds #TheArchive 

[Heera Hai Sada Ke Liye, A Diamond Is Forever, The Archive, Marquise Cut, Natural Diamonds, Real Diamonds, Selena Gomez Engagement Ring, History Of Diamonds]
Once the symbol of royal romance, the marquise cut returns, reimagined for a modern era. Elongated, elegant, and endlessly brilliant, it’s the diamond shape rewriting history’s most iconic love story. #DeBeers #NaturalDiamonds #TheArchive [Heera Hai Sada Ke Liye, A Diamond Is Forever, The Archive, Marquise Cut, Natural Diamonds, Real Diamonds, Selena Gomez Engagement Ring, History Of Diamonds]
4 days ago
View on Instagram |
1/6
From whisper-thin chains to sculptural cuffs, 2025 is the year of juxtaposition. Stacks that speak, solitaires with attitude, pavé that’s anything but quiet, natural diamonds redefine the art of layering.

#DeBeers #NaturalDiamonds #TheCut #ADiamondIsForever 

[Diamond Trends, Diamond Jewellery, Diamond Stacking]
From whisper-thin chains to sculptural cuffs, 2025 is the year of juxtaposition. Stacks that speak, solitaires with attitude, pavé that’s anything but quiet, natural diamonds redefine the art of layering.

#DeBeers #NaturalDiamonds #TheCut #ADiamondIsForever 

[Diamond Trends, Diamond Jewellery, Diamond Stacking]
From whisper-thin chains to sculptural cuffs, 2025 is the year of juxtaposition. Stacks that speak, solitaires with attitude, pavé that’s anything but quiet, natural diamonds redefine the art of layering.

#DeBeers #NaturalDiamonds #TheCut #ADiamondIsForever 

[Diamond Trends, Diamond Jewellery, Diamond Stacking]
From whisper-thin chains to sculptural cuffs, 2025 is the year of juxtaposition. Stacks that speak, solitaires with attitude, pavé that’s anything but quiet, natural diamonds redefine the art of layering.

#DeBeers #NaturalDiamonds #TheCut #ADiamondIsForever 

[Diamond Trends, Diamond Jewellery, Diamond Stacking]
From whisper-thin chains to sculptural cuffs, 2025 is the year of juxtaposition. Stacks that speak, solitaires with attitude, pavé that’s anything but quiet, natural diamonds redefine the art of layering.

#DeBeers #NaturalDiamonds #TheCut #ADiamondIsForever 

[Diamond Trends, Diamond Jewellery, Diamond Stacking]
From whisper-thin chains to sculptural cuffs, 2025 is the year of juxtaposition. Stacks that speak, solitaires with attitude, pavé that’s anything but quiet, natural diamonds redefine the art of layering.

#DeBeers #NaturalDiamonds #TheCut #ADiamondIsForever 

[Diamond Trends, Diamond Jewellery, Diamond Stacking]
From whisper-thin chains to sculptural cuffs, 2025 is the year of juxtaposition. Stacks that speak, solitaires with attitude, pavé that’s anything but quiet, natural diamonds redefine the art of layering. #DeBeers #NaturalDiamonds #TheCut #ADiamondIsForever [Diamond Trends, Diamond Jewellery, Diamond Stacking]
5 days ago
View on Instagram |
2/6
Inside every jewellery box are pieces that do more than shine, they show up for every chapter. From coffee runs to big wins, late nights to brighter mornings, natural diamonds always fit in.

#HeeraHaiSadaKeLiye #DeBeers #ADiamondForEveryChapter

[Heera Hai Sada Ke Liye, De Beers, Natural Diamonds, Real Diamonds, A Diamond Is Forever, A Diamond For Every Chapter]
Inside every jewellery box are pieces that do more than shine, they show up for every chapter. From coffee runs to big wins, late nights to brighter mornings, natural diamonds always fit in.

#HeeraHaiSadaKeLiye #DeBeers #ADiamondForEveryChapter

[Heera Hai Sada Ke Liye, De Beers, Natural Diamonds, Real Diamonds, A Diamond Is Forever, A Diamond For Every Chapter]
Inside every jewellery box are pieces that do more than shine, they show up for every chapter. From coffee runs to big wins, late nights to brighter mornings, natural diamonds always fit in.

#HeeraHaiSadaKeLiye #DeBeers #ADiamondForEveryChapter

[Heera Hai Sada Ke Liye, De Beers, Natural Diamonds, Real Diamonds, A Diamond Is Forever, A Diamond For Every Chapter]
Inside every jewellery box are pieces that do more than shine, they show up for every chapter. From coffee runs to big wins, late nights to brighter mornings, natural diamonds always fit in. #HeeraHaiSadaKeLiye #DeBeers #ADiamondForEveryChapter [Heera Hai Sada Ke Liye, De Beers, Natural Diamonds, Real Diamonds, A Diamond Is Forever, A Diamond For Every Chapter]
3 weeks ago
View on Instagram |
3/6
From fragments of stars to symbols of vows, natural diamonds have carried the meaning of forever across centuries. They’ve marked devotion, celebrated milestones, and endured as love’s truest emblem. The settings change, the vows evolve, but the symbol remains.

#HeeraHaiSadaKeLiye #DeBeers 

[Heera Hai Sada Ke Liye, De Beers, The Archive, Natural Diamonds, Real Diamonds, History of Diamonds, A Diamond Is Forever]
From fragments of stars to symbols of vows, natural diamonds have carried the meaning of forever across centuries. They’ve marked devotion, celebrated milestones, and endured as love’s truest emblem. The settings change, the vows evolve, but the symbol remains.

#HeeraHaiSadaKeLiye #DeBeers 

[Heera Hai Sada Ke Liye, De Beers, The Archive, Natural Diamonds, Real Diamonds, History of Diamonds, A Diamond Is Forever]
From fragments of stars to symbols of vows, natural diamonds have carried the meaning of forever across centuries. They’ve marked devotion, celebrated milestones, and endured as love’s truest emblem. The settings change, the vows evolve, but the symbol remains.

#HeeraHaiSadaKeLiye #DeBeers 

[Heera Hai Sada Ke Liye, De Beers, The Archive, Natural Diamonds, Real Diamonds, History of Diamonds, A Diamond Is Forever]
From fragments of stars to symbols of vows, natural diamonds have carried the meaning of forever across centuries. They’ve marked devotion, celebrated milestones, and endured as love’s truest emblem. The settings change, the vows evolve, but the symbol remains.

#HeeraHaiSadaKeLiye #DeBeers 

[Heera Hai Sada Ke Liye, De Beers, The Archive, Natural Diamonds, Real Diamonds, History of Diamonds, A Diamond Is Forever]
From fragments of stars to symbols of vows, natural diamonds have carried the meaning of forever across centuries. They’ve marked devotion, celebrated milestones, and endured as love’s truest emblem. The settings change, the vows evolve, but the symbol remains. #HeeraHaiSadaKeLiye #DeBeers [Heera Hai Sada Ke Liye, De Beers, The Archive, Natural Diamonds, Real Diamonds, History of Diamonds, A Diamond Is Forever]
3 weeks ago
View on Instagram |
4/6
From coffee runs to champagne nights, some stacks don’t just accessorize the moment, they become it.

Textures, tones, and timeless diamonds, all in the mix.

Explore the Love, From Bestie collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets 

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection, Stacking Bracelets]
From coffee runs to champagne nights, some stacks don’t just accessorize the moment, they become it.

Textures, tones, and timeless diamonds, all in the mix.

Explore the Love, From Bestie collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets 

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection, Stacking Bracelets]
From coffee runs to champagne nights, some stacks don’t just accessorize the moment, they become it.

Textures, tones, and timeless diamonds, all in the mix.

Explore the Love, From Bestie collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets 

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection, Stacking Bracelets]
From coffee runs to champagne nights, some stacks don’t just accessorize the moment, they become it.

Textures, tones, and timeless diamonds, all in the mix.

Explore the Love, From Bestie collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets 

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection, Stacking Bracelets]
From coffee runs to champagne nights, some stacks don’t just accessorize the moment, they become it.

Textures, tones, and timeless diamonds, all in the mix.

Explore the Love, From Bestie collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets 

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection, Stacking Bracelets]
From coffee runs to champagne nights, some stacks don’t just accessorize the moment, they become it. Textures, tones, and timeless diamonds, all in the mix. Explore the Love, From Bestie collection, natural diamond bracelets for you and your bestie. #HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets [Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection, Stacking Bracelets]
3 weeks ago
View on Instagram |
5/6
Two parts, one promise.
Some bonds are incomplete on their own but find their true meaning together.
The Half of the Line, All of the Meanings bracelet from the Love, From Bestie collection, natural diamonds, crafted to celebrate connections that last forever.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondlsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Two parts, one promise.
Some bonds are incomplete on their own but find their true meaning together.
The Half of the Line, All of the Meanings bracelet from the Love, From Bestie collection, natural diamonds, crafted to celebrate connections that last forever.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondlsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Two parts, one promise. Some bonds are incomplete on their own but find their true meaning together. The Half of the Line, All of the Meanings bracelet from the Love, From Bestie collection, natural diamonds, crafted to celebrate connections that last forever. #HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondlsForever #BestFriends #lovefrombestiecollection #BestieBracelets [Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
4 weeks ago
View on Instagram |
6/6