Two older women smiling and laughing together in a joyful moment. One has her hand on her chest, while the other embraces her warmly.
Bestie bracelets

Love so natural only natural diamonds will do

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Love so natural only natural diamonds will do

Friendships that see us through every phase deserve something just as lasting.

Preview image for the YouTube video oPFVfUmPEqc

The Love from, Bestie collection is our ode to those who stand by us, no matter how life changes. For the ones who know our secrets, call us out on our drama, and stay through it all, this bracelet collection in natural diamonds is a little promise that says, “I’m not going anywhere.” These serve as a symbol of belonging and a celebration of shared experiences and milestones. Every friendship is different. That’s why the Besties Bracelets mark what makes each connection truly rare and one-of-a-kind.

We celebrate friendships that have weathered every season of life – career shifts, cross-country moves, heartbreaks, babies, breakthroughs. Through it all, they’ve been each other’s constant. And now, with the Besties Bracelet, they can wear that bond forever.

Crafted with natural diamonds, the bracelet becomes a meaningful gesture – one that doesn’t wait for an occasion but creates one. The collection honors friendships that never take a day off.

Because for friendships so natural, only natural diamonds will do.

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A Father's love is forever

Dad and his daughter

A Father's love is forever

Dads and daughters, a bond so natural that only a natural diamond could capture its sheer preciousness.

A Father’s Love is forever

It’s a campaign that we hope will inspire dads and their daughters to get closer and understand how much they mean to each other.

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"The ‘Love, From Dad’ campaign invites you to witness the precious moments between dads and their daughters - candid moments that shine with love, understanding, fun, and warmth."

Dads and daughters, a bond so natural that only a natural diamond could capture its sheer preciousness. The ‘Love, From Dad’ campaign is all about letting this wholesome love sparkle forever. Traditionally, every girl’s first piercing is not her own choice. That’s what makes the second piercing a momentous occasion. It’s when she finally makes her own decision to get one, at an age where she’s starting to explore her individuality. It’s the moment when she gets to sparkle in her own way. And while the world might see a girl as dramatic, stubborn, or impulsive, a dad sees something else entirely – his daughter finding her voice, taking up space, and shaping her own story. Because he knows that growing up strong isn’t just important for her; it is everything! And there’s no prouder moment than watching her step into her own light.

Surely, there’s no better way to celebrate that than with a natural diamond piercing. What makes it even more special is when it’s given to her with ‘Love, From Dad.’

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@heerahaisadakeliye
Heera Hai Sada Ke Liye

@heerahaisadakeliye

Celebrating the timeless brilliance of natural diamonds—crafted by nature, treasured forever.
  • Two parts, one promise.
Some bonds are incomplete on their own but find their true meaning together.
The Half of the Line, All of the Meanings bracelet from the Love, From Bestie collection, natural diamonds, crafted to celebrate connections that last forever.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
  • Once a keepsake, now a statement. The Love, from Bestie collection redefines friendship bracelets as forever icons; styled, stacked, and celebrated. For besties who know their bond deserves diamonds, not strings.

The Love, From Bestie Collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
  • Some things only get finer with time, like wine, like natural diamonds, like the bond of a true friendship.

The Love, From Bestie Collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
  • It’s never about the last bite, but about knowing you’ll always share it. A quiet symbol of balance, understanding, and unspoken connection. 

Love, from Bestie collection for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
  • It’s a love story for Taylor Swift and Travis Kelce, told the only way it should be, in timeless natural diamonds. The world is calling it vintage-inspired, but we call it timeless. Antique cuts and natural diamonds have told love stories for over a century, because forever deserves nothing less.

#NaturalDiamonds #NaturalDiamondJewelry #TaylorSwift #TravisKelce #DiamondRing #Engagement
  • Two best friends, a quiet ritual, and a bond that turns even the simplest moments into something unforgettable.

Love, from Bestie collection for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Two parts, one promise.
Some bonds are incomplete on their own but find their true meaning together.
The Half of the Line, All of the Meanings bracelet from the Love, From Bestie collection, natural diamonds, crafted to celebrate connections that last forever.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Two parts, one promise.
Some bonds are incomplete on their own but find their true meaning together.
The Half of the Line, All of the Meanings bracelet from the Love, From Bestie collection, natural diamonds, crafted to celebrate connections that last forever.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Two parts, one promise. Some bonds are incomplete on their own but find their true meaning together. The Half of the Line, All of the Meanings bracelet from the Love, From Bestie collection, natural diamonds, crafted to celebrate connections that last forever. #HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets [Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
2 days ago
View on Instagram |
1/6
Once a keepsake, now a statement. The Love, from Bestie collection redefines friendship bracelets as forever icons; styled, stacked, and celebrated. For besties who know their bond deserves diamonds, not strings.

The Love, From Bestie Collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Once a keepsake, now a statement. The Love, from Bestie collection redefines friendship bracelets as forever icons; styled, stacked, and celebrated. For besties who know their bond deserves diamonds, not strings.

The Love, From Bestie Collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Once a keepsake, now a statement. The Love, from Bestie collection redefines friendship bracelets as forever icons; styled, stacked, and celebrated. For besties who know their bond deserves diamonds, not strings.

The Love, From Bestie Collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Once a keepsake, now a statement. The Love, from Bestie collection redefines friendship bracelets as forever icons; styled, stacked, and celebrated. For besties who know their bond deserves diamonds, not strings. The Love, From Bestie Collection, natural diamond bracelets for you and your bestie. #HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets [Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
4 days ago
View on Instagram |
2/6
Some things only get finer with time, like wine, like natural diamonds, like the bond of a true friendship.

The Love, From Bestie Collection, natural diamond bracelets for you and your bestie.

#HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets

[Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
Some things only get finer with time, like wine, like natural diamonds, like the bond of a true friendship. The Love, From Bestie Collection, natural diamond bracelets for you and your bestie. #HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets [Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
5 days ago
View on Instagram |
3/6
It’s never about the last bite, but about knowing you’ll always share it. A quiet symbol of balance, understanding, and unspoken connection. Love, from Bestie collection for you and your bestie. #HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets [Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
6 days ago
View on Instagram |
4/6
It’s a love story for Taylor Swift and Travis Kelce, told the only way it should be, in timeless natural diamonds. The world is calling it vintage-inspired, but we call it timeless. Antique cuts and natural diamonds have told love stories for over a century, because forever deserves nothing less.

#NaturalDiamonds #NaturalDiamondJewelry #TaylorSwift #TravisKelce #DiamondRing #Engagement
It’s a love story for Taylor Swift and Travis Kelce, told the only way it should be, in timeless natural diamonds. The world is calling it vintage-inspired, but we call it timeless. Antique cuts and natural diamonds have told love stories for over a century, because forever deserves nothing less. #NaturalDiamonds #NaturalDiamondJewelry #TaylorSwift #TravisKelce #DiamondRing #Engagement
7 days ago
View on Instagram |
5/6
Two best friends, a quiet ritual, and a bond that turns even the simplest moments into something unforgettable. Love, from Bestie collection for you and your bestie. #HeeraHaiSadaKeLiye #RealDiamonds #DeBeers #DearBestie #ADiamondIsForever #BestFriends #lovefrombestiecollection #BestieBracelets [Natural Diamonds, Real Diamonds, Diamond Friendship Bracelets, Love From Bestie Collection]
1 week ago
View on Instagram |
6/6