Love so natural only natural diamonds will do
Love so natural only natural diamonds will do
Friendships that see us through every phase deserve something just as lasting.
The Love from, Bestie collection is our ode to those who stand by us, no matter how life changes. For the ones who know our secrets, call us out on our drama, and stay through it all, this bracelet collection in natural diamonds is a little promise that says, “I’m not going anywhere.” These serve as a symbol of belonging and a celebration of shared experiences and milestones. Every friendship is different. That’s why the Besties Bracelets mark what makes each connection truly rare and one-of-a-kind.
We celebrate friendships that have weathered every season of life – career shifts, cross-country moves, heartbreaks, babies, breakthroughs. Through it all, they’ve been each other’s constant. And now, with the Besties Bracelet, they can wear that bond forever.
Crafted with natural diamonds, the bracelet becomes a meaningful gesture – one that doesn’t wait for an occasion but creates one. The collection honors friendships that never take a day off.
Because for friendships so natural, only natural diamonds will do.
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Bestie bracelets
Deepa & Shabana
Ujjayini & Munmun
Priya & Suman
Vidya & Tanvee
A Father's love is forever
A Father's love is forever
Dads and daughters, a bond so natural that only a natural diamond could capture its sheer preciousness.
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A Father’s Love is forever
It’s a campaign that we hope will inspire dads and their daughters to get closer and understand how much they mean to each other.
"The ‘Love, From Dad’ campaign invites you to witness the precious moments between dads and their daughters - candid moments that shine with love, understanding, fun, and warmth."
Dads and daughters, a bond so natural that only a natural diamond could capture its sheer preciousness. The ‘Love, From Dad’ campaign is all about letting this wholesome love sparkle forever. Traditionally, every girl’s first piercing is not her own choice. That’s what makes the second piercing a momentous occasion. It’s when she finally makes her own decision to get one, at an age where she’s starting to explore her individuality. It’s the moment when she gets to sparkle in her own way. And while the world might see a girl as dramatic, stubborn, or impulsive, a dad sees something else entirely – his daughter finding her voice, taking up space, and shaping her own story. Because he knows that growing up strong isn’t just important for her; it is everything! And there’s no prouder moment than watching her step into her own light.
Surely, there’s no better way to celebrate that than with a natural diamond piercing. What makes it even more special is when it’s given to her with ‘Love, From Dad.’
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![Through the lens of Frieze, De Beers revealed the artistry and precision behind natural diamonds, a perfect harmony between nature’s science and human vision.
For celebrities and creatives alike, the experience redefined perception, that this was more than craftsmanship or adornment. Because when you behold a natural diamond, you aren’t just seeing jewellery, you’re witnessing living history, a story billions of years in the making.
@debeersgroup
#DeBeers #HeeraHaiSadaKeLiye #Frieze #FriezeMasters #VoyageThroughTheDiamondRealm #NaturalDiamonds
[De Beers, Heera Hai Sada Ke Liye, Frieze, London, Voyage Through The Diamond Realm, Natural Diamonds]](https://adiamondisforever.com/en-in/wp-content/uploads/sites/2/2025/05/571488227_17873131005444929_6880449481785784192_n-362x640.jpg)
![Amid the hum of conversation and the play of light at Frieze, celebrated voices shared their reflections, of style, of self, of the many ways to shine.
In dialogue with De Beers, they spoke of their view on natural diamonds, each perspective, whether statement or subtle, vintage or modern, revealed a personal connection to their enduring allure.
@debeersgroup
#DeBeers #HeeraHaiSadaKeLiye #Frieze #FriezeMasters #VoyageThroughTheDiamondRealm #NaturalDiamonds
[De Beers, Heera Hai Sada Ke Liye, Frieze, London, Voyage Through The Diamond Realm, Natural Diamonds]](https://adiamondisforever.com/en-in/wp-content/uploads/sites/2/2025/05/571067664_1719348005418778_997132604884053061_n-361x640.jpg)
![At Frieze with De Beers, conversations unfolded, reflections on what makes natural diamonds truly timeless. Stories of love, of moments marked in light, of how something shaped over eons becomes part of human memory.
Each voice echoed a shared truth, that their beauty lies not only in how they’re formed, but in how they make us feel, connect, and remember.
#DeBeers #HeeraHaiSadaKeLiye #Frieze #FriezeMasters #VoyageThroughTheDiamondRealm #NaturalDiamonds
[De Beers, Heera Hai Sada Ke Liye, Frieze, London, Voyage Through The Diamond Realm, Natural Diamonds]](https://adiamondisforever.com/en-in/wp-content/uploads/sites/2/2025/05/569559532_17872677429444929_4726561362243603517_n-360x640.jpg)
![De Beers brings its immersive experience, Voyage through the Diamond Realm, to Frieze, a contemplative passage through the origins of natural diamonds, from the cosmic spark of stardust to their discovery in the world’s wildest terrains.
Each moment revealed not just the making of a natural diamond, but the making of something eternal, a symbol of strength, light, and enduring love.
#DeBeers #HeeraHaiSadaKeLiye #Frieze #FriezeMasters #VoyageThroughTheDiamondRealm #NaturalDiamonds
[De Beers, Heera Hai Sada Ke Liye, Frieze, London, Voyage Through The Diamond Realm, Natural Diamonds]](https://adiamondisforever.com/en-in/wp-content/uploads/sites/2/2025/05/567790045_17872673664444929_3126083201717752281_n-360x640.jpg)
![Stepping into the world of natural diamonds, a celebration of heritage, craftsmanship, and timeless beauty.
@debeersgroup
#DeBeers #DeBeersLondon #RealDiamonds #NaturalDiamonds
[De Beers, Heera Hai Sada Ke Liye, Natural Diamonds, A Diamond Is Forever]](https://adiamondisforever.com/en-in/wp-content/uploads/sites/2/2025/05/566370956_17871982266444929_5880315273768823495_n-360x640.jpg)