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Seeing natural diamonds from a new perspective

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HOT RIGHT NOW

Desert diamonds: unveil a new palette of natural diamonds

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Inspired by the breath-taking hues of desert landscapes, desert diamonds showcase a spectrum of natural diamond colors…

SPOTLIGHT

Natural diamonds take over Frieze Masters in London

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Celebrate natural diamonds at Frieze Masters as De Beers invites you into an immersive experience like never before.

FEATURED

Taylor Swift The Life of a Showgirl artwork

FEATURED

Taylor Swift wears Desert diamonds on her new album cover, The Life of a Showgirl

WHAT WE'RE LOVING

Julia Fox, Lucky Blue Smith, Ciara shine bright at the Desert diamond launch party

Julia Fox peruses the beautiful Desert diamonds while wearing a Munnu The Gem Palace ring

Friends of A Diamond is Forever gathered at ARTECHOUSE in New York City to celebrate Desert diamonds.

LATEST

Toasty-hued gems that radiate warmth and self-expression – here's why Desert diamonds are our new obsession!

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Forget one-size-fits-all sparkle, the spectrum of Desert diamonds has something for every season

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Discover the timeless beauty of natural diamonds
  • Starting tomorrow, from October 15th through the 19th, natural diamonds will take over Frieze Masters in London. “Voyage through the Diamond Realm” is an immersive De Beers exhibition that unearths the journey of natural diamonds — from their captivating origins to eventual discovery across rivers, deserts, and ice. Head to @friezeofficial for more details.

#desertdiamonds #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry
  • For @keyamour Founder Dana Kiyomura, intuition is key when examining antique natural diamond jewelry. More on her journey coming soon.

#ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #AntiqueDiamonds #AntiqueJewelry #AntiqueJewelryCollector
  • @neillanecouture on the alchemy of #desertdiamonds and how their warm hues evoke something deep within our souls.

💎: @kayjewelers @signetjewelers @levian_jewelry

#ADiamondIsForever #NaturalDiamonds #DiamondRings #DiamondBracelets #DiamondEarrings #DiamondNecklaces #NeilLane
  • A love story told through movement and diamonds 🩰💍

New York City Ballet Principal Dancers Tiler Peck and Roman Mejia wear desert diamonds as they connect through dance on and off stage

💎: @wwake @maggisimpkins @anerijewels @_rosyblue

#desertdiamonds #naturaldiamonds #dance
  • The advice @misfitdiamonds founder & CEO Ashkan Asgari always keeps in mind is to look at natural diamonds with your eyes, not machines.

#ADiamondIsForever #MisfitDiamonds #NaturalDiamonds #NaturalDiamondJewelry #EthicalDiamonds
  • New York City Ballet Principal Dancer Indiana Woodward embodies the essence of desert diamonds through dance and self expression. A celebration of authenticity and individuality; each stone is just as individual as the person who wears it. While wearing desert diamonds, she embraces her own uniqueness and connects with the elemental forces of nature 

💎: @kheprijewels @bijules @neillanecouture @premiergem 

#desertdiamonds #adiamondisforever #naturaldiamonds #jewelryaesthetic
Starting tomorrow, from October 15th through the 19th, natural diamonds will take over Frieze Masters in London. “Voyage through the Diamond Realm” is an immersive De Beers exhibition that unearths the journey of natural diamonds — from their captivating origins to eventual discovery across rivers, deserts, and ice. Head to @friezeofficial for more details. #desertdiamonds #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry
14 hours ago
View on Instagram |
1/6
For @keyamour Founder Dana Kiyomura, intuition is key when examining antique natural diamond jewelry. More on her journey coming soon. #ADiamondIsForever #NaturalDiamonds #NaturalDiamondJewelry #AntiqueDiamonds #AntiqueJewelry #AntiqueJewelryCollector
3 days ago
View on Instagram |
2/6
@neillanecouture on the alchemy of #desertdiamonds and how their warm hues evoke something deep within our souls. 💎: @kayjewelers @signetjewelers @levian_jewelry #ADiamondIsForever #NaturalDiamonds #DiamondRings #DiamondBracelets #DiamondEarrings #DiamondNecklaces #NeilLane
5 days ago
View on Instagram |
3/6
A love story told through movement and diamonds 🩰💍 New York City Ballet Principal Dancers Tiler Peck and Roman Mejia wear desert diamonds as they connect through dance on and off stage 💎: @wwake @maggisimpkins @anerijewels @_rosyblue #desertdiamonds #naturaldiamonds #dance
5 days ago
View on Instagram |
4/6
The advice @misfitdiamonds founder & CEO Ashkan Asgari always keeps in mind is to look at natural diamonds with your eyes, not machines. #ADiamondIsForever #MisfitDiamonds #NaturalDiamonds #NaturalDiamondJewelry #EthicalDiamonds
7 days ago
View on Instagram |
5/6
New York City Ballet Principal Dancer Indiana Woodward embodies the essence of desert diamonds through dance and self expression. A celebration of authenticity and individuality; each stone is just as individual as the person who wears it. While wearing desert diamonds, she embraces her own uniqueness and connects with the elemental forces of nature 💎: @kheprijewels @bijules @neillanecouture @premiergem #desertdiamonds #adiamondisforever #naturaldiamonds #jewelryaesthetic
1 week ago
View on Instagram |
6/6