A seasoned journalist and editorial strategist with a decade of experience across luxury, fashion, jewellery and lifestyle.
Credentials
Qualified journalist with over a decade of experience in print and digital publishing.
Former Digital Editor of Cosmopolitan South Africa.
Former Group Editor for the Foschini Group’s fashion and lifestyle publications, Africa’s largest fashion and lifestyle retailer.
Former Fashion Week correspondent for Africa Fashion International, covering Cape Town Fashion Week, Joburg Fashion Week, SA Menswear Week and more.
Published across leading print and digital publications.
Produced award-winning content marketing strategies and campaigns, recognised by the International Content Marketing Awards and New Gen Awards.
Expertise
Extensive experience across the luxury, fashion, jewellery, beauty, wellness, food, art and design industries.
Has a front-row understanding of the world of luxury, taste and aspiration, with years spent reporting from Fashion Week runways.
Experienced in writing and editing high-performing cover stories, celebrity interviews and engaging editorial content.
Brings real-world experience from high-pressure publishing environments, with content standards shaped by years of working alongside leading fashion and lifestyle teams.
Deep knowledge of jewellery culture and trends, including an active understanding of the conversations happening around diamonds and jewellery on platforms such as #JewelryTok.
