Answer
Many natural diamonds can now be traced back to their source. Every ORIGIN De Beers Group diamond comes with a fully traceable digital passport, recorded on Tracr, the world’s leading platform for tracing natural diamonds from their source. This provides enhanced assurance of provenance, backed by blockchain technology.
Key takeaways
What if buying a diamond didn’t start with the 4Cs, but with the diamond’s own story?
That’s the premise behind ORIGIN (opens in a new window) De Beers Group, a new branded diamond experience introduced in the US.
Available through select retail partners, ORIGIN De Beers Group1 is designed for buyers who want to go deeper. Those that care about how their diamond came to be, where it was sourced, who it impacted along the way, and why it might be the one.
The launch signals a shift in the way people are connecting with natural diamonds via meaningful one-of-a-kind experiences.
It’s all about provenance
Every ORIGIN De Beers Group* diamond comes with a passport – a fully traceable digital ID that traces each gem’s journey from the moment it’s unearthed and registered, to the day it becomes yours.
This is recorded on Tracr2, the world’s leading digital platform for tracing natural diamonds from their source. ORIGIN De Beers Group charts each step in a diamond’s journey to provide a tamper-proof record using Tracr’s blockchain technology. ORIGIN De Beers Group provides enhanced assurance of provenance, backed by data.
And the ORIGIN De Beers Group experience is tailored specifically to you. The in-store sales team will invite you to scan the QR code attached to your diamond. This connects it to its blockchain record. On the ORIGIN De Beers Group digital platform, you can see each diamond’s journey and choose one that feels personal to you; one whose natural character and story resonate with your own.
Making it personal
For decades, buying a diamond has been a process steeped in formality, with bright lights, grading charts and technical terminology. It’s a process that’s precise, but not always personal.
ORIGIN De Beers Group offers a shift in tone; it uses narrative touchpoints to reveal each diamond’s formation, journey, and distinct character. The experience is designed to make choosing a natural diamond feel bespoke, connecting the diamond’s story with your own.
A natural diamond experience like never before
In a world where instant gratification is in demand, natural diamonds offer something unique. The sense of history, the magic of rarity, the feeling of owning something with a story as unique as your own.
ORIGIN De Beers Group brings that back. A reminder that natural diamonds are shaped by time, pressure, and chance. Each one as unique as a fingerprint. For buyers who want to feel confident about their natural diamonds, ORIGIN De Beers Group offers enhanced assurance of origin, a legacy of meaningful impact, and a diamond journey that reflects its story.
Explore the full ORIGIN De Beers Group experience (opens in a new window).
*above 0.3cts
FAQs
Is it hard to trace natural diamonds?
Tracing a natural diamond is not difficult when it is part of a traceability program. Buyers of a real diamond (opens in a new window) can use a digital passport or QR code to access its documented provenance and journey.
Can diamonds be tracked from mine to market?
Many natural diamond (opens in a new window) producers now use digital traceability technology to record a diamond’s journey from its source through the supply chain, providing greater transparency about its provenance.
What technologies support diamond traceability?
Blockchain, digital passports and QR codes support diamond traceability by recording a natural diamond’s journey from its source. Unlike a lab-grown diamond (opens in a new window), a traceable natural diamond can connect buyers with the place it was recovered and the story behind it.
What is the Kimberley Process?
The Kimberley Process is an international certification system that helps prevent the trade of conflict diamonds. It supports responsible sourcing by certifying shipments of rough, naturally formed diamonds (opens in a new window) between participating countries3.
How can consumers verify a diamond’s origin?
Consumers can verify a diamond’s origin by asking their jeweler for provenance or traceability information. This helps buyers choose diamond jewelry (opens in a new window) with a documented source.
Are all natural diamonds traceable?
Not every natural diamond is currently traceable from source, although traceability is becoming more common. Today, it is increasingly possible to build a diamond jewelry collection (opens in a new window) featuring natural diamonds with digital provenance records.
How does certification support transparency?
Certification supports transparency by independently verifying a diamond’s characteristics, while traceability documents its origin and journey. Together, they give buyers more information to assess provenance and diamond value (opens in a new window).
Can a flawless diamond be traced?
A flawless diamond (opens in a new window) can be traced in the same way as other natural diamonds if it is part of a traceability program. What’s the highest diamond clarity (opens in a new window)? The answer is Flawless (FL), the highest clarity grade used for natural diamonds.
