What is Tracr and how does it track a diamond?

Answer

Tracr is a natural diamond traceability platform developed by De Beers Group that creates a digital record of a natural diamond’s journey from its source. Being able to trace that journey gives owners greater confidence in a diamond’s provenance and authenticity, and allows you to see the full story of your diamond. Diamonds are registered at source, with information added as they move through each part of the process from manufacturing and grading. Tracr uses scanning technology and advanced algorithms to record that the same diamond is being tracked at each stage, creating a traceable record rather than relying on documentation alone.

Key takeaways

Tracr tracks natural diamonds from source to polished form.

Each diamond receives a digital record, with information added throughout its journey.

Scanning technology helps match a diamond to its Tracr record.

Registered diamonds can be looked up using their unique Tracr ID or inscription number.

Provenance and grading information create a fuller record of a natural diamond, which is invaluable if gifted, passed down or resold.

What is Tracr?

Tracr is a traceability platform designed specifically for natural diamonds. Its purpose is to connect a diamond with immutable information about its provenance as it moves through the value chain, giving businesses and consumers greater visibility into each gem’s journey from source to polished diamond.

rough to polished loose natural diamonds being examined — From rough to polished, every natural diamond has a journey. Tracr is designed to connect each one to verified information about its provenance along the way.
Credit: *@Tracr (Instagram)*

Meet the author

Jordyn Ross is an editorial writer for A Diamond is Forever. She holds an honors degree in fashion and specialist diamond training, and her work explores diamond craftsmanship, jewelry trends and the role natural diamonds continue to play in culture, fashion and personal style.

How does Tracr track a diamond?

Tracr records information about a natural diamond at key points in its journey. The diamond is first registered by the producer, creating its initial digital record. When it reaches a manufacturer, it is scanned and matched to that record before information about the split and polished diamond are added. At the grading stage, participating laboratories can add grading information, building a record that follows the diamond from rough to polished..

rough diamond being scanned and matched to its original record — Every rough diamond is scanned and matched to its original digital record, so the information collected at the source follows it through manufacturing.
Credit: *@Tracr (Instagram)*

How does Tracr check it’s the same diamond at every stage?

A diamond’s physical characteristics can be captured through scanning and used to identify it as it moves through the supply chain from miner to manufacturer. Tracr allows participants to record key information and assets that link the rough diamond to its polished form, maintaining that connection even though cutting and polishing have changed its shape and appearance. All polished diamonds on the platform must be inscribed to maintain that connection between the physical diamond and digital traceability story.

Tracr linking rough diamonds to its polished form — Cutting and polishing change a diamond’s shape, but not its record. Tracr links the rough diamond to its polished form so the connection holds at every stage.
Credit: *Tracr website*

Why is it important to be able to trace your natural diamond?

Traceability gives you a clearer record of a natural diamond’s origin and journey from rough to polished. When that provenance sits alongside GIA grading information, you have a fuller record of both where the diamond came from and its quality.

That documentation can remain useful throughout the diamond’s life. GIA notes that a grading report can help demonstrate quality if a diamond is later resold. Provenance adds something more personal, preserving the diamond’s history as it takes on new meaning through the years, whether it is worn, gifted or eventually passed down.

mom and daughter holding each other wearing natural diamonds shown as heirlooms — Traceability preserves where a natural diamond came from, so its history can travel with it as it is worn, gifted and passed down.

FAQs

Who created Tracr?

De Beers Group developed Tracr and launched the initiative in 2018, working with participants across the diamond industry to improve natural diamond traceability. De Beers has continued to develop its approach to provenance through initiatives including ORIGIN De Beers Group diamonds (opens in a new window). In June 2026, GIA announced its investment in Tracr, purchasing a 30% share.

What information does Tracr record about a diamond?

Tracr can record provenance information including a natural diamond’s country of origin, producer and details added as it moves through manufacturing and grading, such as photos of your rough and polished diamond . This creates a digital record that connects the finished diamond with an earlier stage of its journey, which begins with natural diamond formation (opens in a new window) deep within the Earth.

Can you look up your own diamond on Tracr?

Yes, if your natural diamond has been registered on Tracr. Enter its unique ID or inscription number to access the Diamond Experience, where available information can include its origin, grading details and recorded journey from rough to polished. If you want to understand how gemologists identify a real diamond (opens in a new window), our guide explains how natural diamonds are distinguished from laboratory-grown diamonds and simulants.

Does Tracr show whether a diamond was responsibly sourced?

Tracr provides provenance and journey information for natural diamonds registered on its platform, helping make their route through the supply chain more transparent. Traceability can support informed purchasing decisions, but it is one part of a wider conversation around responsible sourcing. Read our guide to ethical diamonds (opens in a new window) for what else to consider.

Can diamond traceability support sustainability?

Traceability gives businesses and consumers greater visibility into where a natural diamond came from and its journey through the supply chain. That transparency can provide useful context when considering environmental and social impact alongside provenance. Learn more about how natural diamonds are becoming more sustainable (opens in a new window).